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Role of Forgetting in Memory-Based Choice Decisions: A Structural Model

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References

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1988Choices from Sets Including Remembered Brands: Use of Recalled Attributes and Prior Overall Evaluations497 cited
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1990The role of attitudes in memory-based decision making.335 cited
1991Investigating Heterogeneity in Brand Preferences in Logit Models for Panel Data

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305 cited

1999Investigating Household State Dependence Effects across Categories268 cited

1988Spontaneous Inference Processes in Advertising: The Effects of Conclusion Omission and Involvement on Persuasion256 cited

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