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The Delphi Process in Marketing Decision Making

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References

1963An Experimental Application of the DELPHI Method to the Use of Experts6,052 cited
1969The Delphi Method: An Experimental Study of Group Opinion1,679 cited
1995American behavioral scientist953 cited
1968DELPHI PROCESS: A METHODOLOGY USED FOR THE ELICITATION OF OPINIONS OF EXPERTS409 cited
1968The Consensus of Subjective Probability Distributions370 cited
1967The Quantification of Judgment: Some Methodological Suggestions202 cited
1966The Multinational Comparative Time Budget Research Project65 cited
1963Bayesian Decision Theory in Pricing Strategy53 cited

Cited by

1994Using the Delphi Technique to Predict Future Tourism Potential109 cited
1974An Experiment in Delphi Estimation in Marketing Decision Making108 cited
1984An examination of factors contributing to delphi accuracy107 cited
2013Assessing Delphi panel composition for strategic foresight — A comparison of panels based on company-internal and external participants104 cited
2009Steps towards a consumer-driven innovation machine for 'ordinary' product categories in their later lifecycle stages12 cited
2006Guest Editorial Part 2: Emerging Issues for Secure Knowledge Management—Results of a Delphi Study9 cited

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2011Zukunftsorientierung im Marketing7 cited

2026Preliminary Research of the Competency Tool Development of Exceptional Service Employees0 cited