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The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed?
16 references·0 citing·46 second hopsampled
The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed? (2012)The heterogeneous effect of WOM on produc…Looking for Information: A Survey of Research on Information Seeking, Needs, and Behavior (2016)Looking for Information: A Su…Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)Impact of Online Consumer Rev…The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry (2008)The dynamics of online word-o…Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix (2008)Online Consumer Review: Word-…Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets (2008)Examining the Relationship Be…Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Word of Mouth for Movies: Its…Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Word of Mouth for Movies: Its…The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…Using Online Conversations to Study Word-of-Mouth Communication (2004)Using Online Conversations to…The influence of online product recommendations on consumers’ online choices (2004)The influence of online produ…The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms (2003)The Digitization of Word of M…How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets (2003)How Critical are Critical Rev…Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior (2002)Evidence of the effect of tru…Predicting and Explaining Intentions and Behavior: How Well Are We Doing? (1998)Predicting and Explaining Int…A Simple Model of Herd Behavior (1992)A Simple Model of Herd Behavi…Film Art: An Introduction (1979)Film Art: An IntroductionThe Strength of Weak Ties (1973)Biases in Dynamic Models with Fixed Effects (1981)Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing (2012)Information and Consumer Behavior (1970)The processes of causal attribution. (1973)Exploring the value of online product reviews in forecasting sales: The case of motion pictures (2007)The impact of electronic word‐of‐mouth (2008)The Impact of New Media on Customer Relationships (2010)Handbook of Social Psychology (2013)The General Theory of Employment, Interest and Money. (1936)Network externalities, competition, and compatibility (1985)Standardization, Compatibility, and Innovation (1985)A Unified Theory of Underreaction, Momentum Trading, and Overreaction in Asset Markets (1999)Investor Psychology and Asset Pricing (2001)Feeling and thinking: Preferences need no inferences. (1980)The impact of electronic word-of-mouth communication: A literature analysis and integrative model (2012)Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content (2013)Dimensions of Consumer Expertise (1987)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Deriving the Pricing Power of Product Features by Mining Consumer Reviews (2011)Managing Brands in the Social Media Environment (2013)The Role of Market Forces in Assuring Contractual Performance (1981)Managerial Incentive Problems: A Dynamic Perspective (1999)The Eigentrust algorithm for reputation management in P2P networks (2003)Electronic word-of-mouth in hospitality and tourism management (2007)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Economic Action and Social Structure: The Problem of Embeddedness (1985)On the Evaluation of Structural Equation Models (1988)What Makes a Helpful Online Review? A Study of Customer Reviews on Amazon.Com1 (2010)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)An Integrative Theory of Intergroup Conflict (2000)Econometric Analysis of Cross Section and Panel Data (2001)Estimating the Helpfulness and Economic Impact of Product Reviews: Mining Text and Reviewer Characteristics (2010)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Medical Innovation: A Diffusion Study. (1967)Word-of-Mouth Communication and Social Learning (1995)Trust among strangers in internet transactions: Empirical analysis of eBay' s reputation system (2004)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Consumer engagement in a virtual brand community: An exploratory analysis (2011)What Makes Online Content Viral? (2011)Understanding Attitudes and Predicting Social Behavior (1980)The diffusion of innovations (1983)Do online reviews matter? — An empirical investigation of panel data (2008)
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References

  • 1992A Simple Model of Herd Behavior6,511 cited
  • 2006The Effect of Word of Mouth on Sales: Online Book Reviews5,993 cited
  • 2003The Digitization of Word of Mouth: Promise and Challenges of Online Feedback Mechanisms3,439 cited
  • 2004Using Online Conversations to Study Word-of-Mouth Communication2,600 cited
  • 2010Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics2,366 cited
  • 2002Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior2,256 cited
  • 2008Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix1,813 cited
  • 2008Examining the Relationship Between Reviews and Sales: The Role of Reviewer Identity Disclosure in Electronic Markets1,698 cited
  • 2006Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue1,591 cited
  • 2004The influence of online product recommendations on consumers’ online choices1,584 cited
  • 2016Looking for Information: A Survey of Research on Information Seeking, Needs, and Behavior1,543 cited
  • 2006Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue1,329 cited
  • 2008The dynamics of online word-of-mouth and product sales—An empirical investigation of the movie industry1,225 cited
  • 1998Predicting and Explaining Intentions and Behavior: How Well Are We Doing?

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1,026 cited
  • 2003How Critical are Critical Reviews? The Box Office Effects of Film Critics, Star Power, and Budgets914 cited
  • 1979Film Art: An Introduction892 cited
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