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Internet market segmentation – an exploratory study of critical success factors
16 references·3 citing·35 second hop
Internet market segmentation – an exploratory study of critical success factors (2004)Internet market segmentation – an explora…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Internet Marketing (1998)Internet MarketingQuantity and Quality in Social Research. (1990)Quantity and Quality in Socia…Project management — A managerial approach (1989)Project management — A manage…Marketing Plans: How to Prepare Them, How to Use Them (1989)Marketing Plans: How to Prepa…Market Segmentation: A Review (1987)Market Segmentation: A ReviewA Simultaneous Approach to Market Segmentation and Market Structuring (1987)A Simultaneous Approach to Ma…Competitive Advantage: Creating and Sustaining Superior Performance (1985)Competitive Advantage: Creati…Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit (1984)Measuring organizational perf…Industrial marketing strategy (1984)Industrial marketing strategyChief executives define their own data needs. (1979)Chief executives define their…Issues and Advances in Segmentation Research (1978)Issues and Advances in Segmen…Measuring the Job Satisfaction of Industrial Salesmen (1974)Measuring the Job Satisfactio…Industrial market segmentation (1974)Industrial market segmentationQuantity and quality (1961)Quantity and qualityManagement Information Crisis (1961)Management Information CrisisE-consumer segmentation: an applied study based in the internet use perspectives (2014)E-consumer segmentation: an a…Critical success factors for Lean tools and ERP systems implementation in manufacturing SMEs (2014)Critical success factors for …“i‐Branding”: developing the internet as a branding tool (2007)“i‐Branding”: developing the …Product Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)An Information Processing Theory of Consumer Choice (1979)A Means-End Chain Model Based on Consumer Categorization Processes (1982)A Means-End Chain Model Based on Consumer Categorization Processes (1982)Understanding Heterogeneous Preferences in Random Utility Models: A Latent Class Approach (2002)Advances in Consumer Research (2025)Statistical principles in experimental design. (1962)The Effect of a Market Orientation on Business Profitability (1990)MANAGERIAL TIES AND FIRM PERFORMANCE IN A TRANSITION ECONOMY: THE NATURE OF A MICRO-MACRO LINK. (2000)Linking two dimensions of entrepreneurial orientation to firm performance (2001)The measurement of satisfaction in work and retirement: A strategy for the study of attitudes. (1969)Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis (1984)Behavioral and Psychological Consequences of Boundary Spanning Burnout for Customer Service Representatives (1994)Distributed leadership in teams: The network of leadership perceptions and team performance (2006)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)A new framework for determining critical success/failure factors in projects (1996)On Uncertainty, Ambiguity, and Complexity in Project Management (2002)Exploring the value of project management: Linking Project Management Performance and Project Success (2013)Qualitative Research: Reaching the parts other methods cannot reach: an introduction to qualitative methods in health and health services research (1995)Grounded Theory in Management Research (2003)Designing a Qualitative Study (2009)Application of Delphi method in selection of procurement systems for construction projects (2001)Developing alternative perspectives for quality in higher education (2003)“Every Shut Eye, Ain’t Sleep”: The Role of Racism-Related Vigilance in Racial/Ethnic Disparities in Sleep Difficulty (2013)Identifying and using critical success factors (1984)Diffusion and success factors of mobile marketing (2004)Framing of project critical success factors by a systems model (2005)THE IMPACT OF HUMAN RESOURCE MANAGEMENT PRACTICES ON TURNOVER, PRODUCTIVITY, AND CORPORATE FINANCIAL PERFORMANCE. (1995)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)Strategic alignment: Leveraging information technology for transforming organizations (1999)A Practical Guide To Factorial Validity Using PLS-Graph: Tutorial And Annotated Example (2005)A Design Science Research Methodology for Information Systems Research (2007)
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References

  • 1985Competitive Advantage: Creating and Sustaining Superior Performance14,723 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1984Measuring organizational performance in the absence of objective measures: The case of the privately‐held firm and conglomerate business unit3,337 cited
  • 1979Chief executives define their own data needs.2,815 cited
  • 1990Quantity and Quality in Social Research.1,966 cited
  • 1989Project management — A managerial approach1,547 cited
  • 1978Issues and Advances in Segmentation Research921 cited
  • 1961Management Information Crisis646 cited
  • 1974Measuring the Job Satisfaction of Industrial Salesmen615 cited
  • 1961Quantity and quality454 cited
  • 1987Market Segmentation: A Review384 cited
  • 1998Internet Marketing372 cited
  • 1984Industrial marketing strategy357 cited
  • 1989Marketing Plans: How to Prepare Them, How to Use Them340 cited
  • 1987A Simultaneous Approach to Market Segmentation and Market Structuring301 cited
  • 1974Industrial market segmentation

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255 cited

Cited by

  • 2007“i‐Branding”: developing the internet as a branding tool134 cited
  • 2014Critical success factors for Lean tools and ERP systems implementation in manufacturing SMEs18 cited
  • 2014E-consumer segmentation: an applied study based in the internet use perspectives9 cited