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Consumers' responses to brand websites: an interdisciplinary review
16 references·2 citing·41 second hop
Consumers' responses to brand websites: an interdisciplinary review (2009)Consumers' responses to brand websites: a…Determinants of Perceived Web Site Interactivity (2008)Determinants of Perceived Web…Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effec…INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising (2005)INTERNET USES AND GRATIFICATI…Interactivity and vividness effects on social presence and involvement with a web-based advertisement (2003)Interactivity and vividness e…What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness (2002)What is Interactivity and is …The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites (2001)The Effects of Progressive Le…Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Measuring the Customer Experi…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis (1992)Antecedents and Consequences …Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior (1991)Predicting User Intentions: C…User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)User Acceptance of Computer T…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)The Role of Attitude toward t…The Elaboration Likelihood Model of Persuasion (1986)The Elaboration Likelihood Mo…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Beyond boredom and anxiety (1975)Beyond boredom and anxietyHow are companies facing the social media (r)evolution? (2015)How are companies facing the …Coping with a Cluttered Marketplace: Athlete Choice of Products to Support Training* (2013)Coping with a Cluttered Marke…A Theory of Cognitive Dissonance (1957)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)Information and Consumer Behavior (1970)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)Efficacy of the Theory of Planned Behaviour: A meta‐analytic review (2001)User Acceptance of Information Technology: Toward A Unified View1 (2003)Self-efficacy mechanism in human agency. 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References

  • 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
  • 1986The Elaboration Likelihood Model of Persuasion8,811 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1975Beyond boredom and anxiety5,708 cited
  • 1991Predicting User Intentions: Comparing the Technology Acceptance Model with the Theory of Planned Behavior4,215 cited
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  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis1,996 cited
  • 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
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  • 2001The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites1,174 cited
  • 2002What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness1,138 cited
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  • 2005INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising

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954 cited
  • 2008Determinants of Perceived Web Site Interactivity665 cited
  • 2003Interactivity and vividness effects on social presence and involvement with a web-based advertisement653 cited
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    • 2013Coping with a Cluttered Marketplace: Athlete Choice of Products to Support Training*8 cited
    • 2015How are companies facing the social media (r)evolution?5 cited