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An Investigation into the Social Context of Early Adoption Behavior
0 references·16 citing·57 second hopsampled
An Investigation into the Social Context of Early Adoption Behavior (1992)An Investigation into the Social Context …Unreal influence: leveraging AI in influencer marketing (2022)Unreal influence: leveraging …Why Would I Use This in My Home? 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(2017)Advances in Consumer Research (2025)Qualitative Data Analysis: An Expanded Sourcebook (1994)Designing and Conducting Mixed Methods Research (2007)PLS-SEM: Indeed a Silver Bullet (2011)Factors influencing people’s continuous watching intention and consumption intention in live streaming (2019)Adjusting to epidemic-induced telework: empirical insights from teleworkers in France (2020)The Bright and Dark Sides of Technostress: A Mixed-Methods Study Involving Healthcare IT (2020)Coefficient Alpha and the Internal Structure of Tests (1951)Assessing Construct Validity in Organizational Research (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)“You are a virtual influencer!”: Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility (2023)Making Sense? 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  • 1998A Dyadic Study of Interpersonal Information Search740 cited
  • 2016Guidelines for Conducting Mixed-methods Research: An Extension and Illustration632 cited
  • 2013Exploring influencing variables for the acceptance of social robots499 cited
  • 1995Consumer Innovativeness and the Adoption Process468 cited
  • 2022Unreal influence: leveraging AI in influencer marketing459 cited
  • 2003Beyond Adoption: Development and Application of a Use-Diffusion Model452 cited
  • 2010The Effect of Need for Uniqueness on Word of Mouth430 cited
  • 1996Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions347 cited
  • 1999Consumer Conformity: Review and Applications for Marketing Theory and Practice324 cited
  • 2005Market mavens: Psychological influences275 cited
  • 2017Why Would I Use This in My Home? A Model of Domestic Social Robot Acceptance252 cited
  • 1995Unacquainted influencers: When strangers interact in the retail setting247 cited
  • 2001The Long-Term Predictive Validity of the Consumers' Need for Uniqueness Scale229 cited
  • 2016Wearable technologies213 cited
  • 2003

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The early adoption of green power by Dutch households
207 cited
  • 2006Cultural differences in, and influences on, consumers' propensity to adopt innovations181 cited