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A Modeling Framework for Coordinating Promotion and Production Decisions within a Firm
0 references·16 citing·56 second hopsampled
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  • 2010A differential game model of the marketing-operations interface92 cited
  • 2007Joint Ordering and Pricing Strategies for Managing Substitutable Products90 cited
  • 1993Chapter 18 Marketing-production joint decision-making84 cited
  • 1999A Periodic Review Inventory Model with Demand Influenced by Promotion Decisions79 cited
  • 1995The Effects of Retailer and Consumer Response on Optimal Manufacturer Advertising and Trade Promotion Strategies79 cited
  • 2008Joint optimization on pricing, promotion and inventory control with stochastic demand73 cited
  • 2006Stockout Compensation: Joint Inventory and Price Optimization in Electronic Retailing65 cited
  • 2010Retailer Dynamic Pricing and Ordering Decisions: Category Management versus Brand-by-Brand Approaches54 cited
  • 2013Bracing for demand shocks: An experimental investigation53 cited
  • 1998Across the manufacturing‐marketing interface Classification of significant research50 cited
  • 1998Interfaces for resolving marketing, manufacturing and design conflicts46 cited
  • 2011Advertising Strategies in Electronic Retailing: A Differential Games Approach46 cited
  • 2006Optimal promotion planning—depth and frequency—for a two-stage supply chain under Markov switching demand44 cited

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2004
A polynomial time algorithm for a deterministic joint pricing and inventory model
43 cited
  • 1997A Differential Game Theoretic Model for Duopolistic Competition on Design Quality40 cited
  • 2005Allocating Spending Between Advertising and Information Technology in Electronic Retailing38 cited