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Generalising a Pricing Effect

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Cited by

2002How the Emphasis on ‘Original’ Empirical Marketing Research Impedes Knowledge Development61 cited
1994Theory or Well-Based Results: Which Comes First?55 cited
2009The moderating influence of hedonic consumption in an extended theory of planned behaviour46 cited

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2000

Building models for marketing decisions:

40 cited

2011Brand-related and situational influences on demand elasticity27 cited

2004Price changes and defection levels in a subscription‐type market: can an estimation model really predict defection levels?24 cited

2004Consistent Consumer Responses to Price Changes22 cited

2005Dynamics of Repeat Buying for Packaged Food Products21 cited

2011Regularities in the consumption of a subscription service19 cited

2008Customer choices of manufacturer versus retailer brands in alternative price and usage contexts18 cited

2012Patterns of Reinforcement and the Essential Values of Brands: I. Incorporation of Utilitarian and Informational Reinforcement Into the Estimation of Demand15 cited

1997Advertising and Price15 cited

2007The Behavioral Economics of Consumer Brand Choice: Patterns of Reinforcement and Utility Maximization14 cited

1995Die Wirkung absatzpolitischer Instrumente12 cited