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ArticleBuilding models for marketing decisions:

Roderick J. Brodie2000

Article2000

Building models for marketing decisions:

Roderick J. Brodie · Peter J. Danaher

40 citations·0/0 files stored·International Journal of Research in Marketing

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Business Strategies and Management Research Meta-analysis and systematic reviews Business and Management Studies

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References

2001Principles of forecasting : a handbook for researchers and practitioners 2002Principles of Forecasting. A Handbook for Researchers and Practitioners 2000Building Models for Marketing Decisions 1999The Decomposition of Promotional Response: An Empirical Generalization 1978Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology 1994Replications and extensions in marketing: Rarely published but quite contrary 1996Promotional Elasticities and Category Characteristics 1989The Relationship Between Market Characteristics and Promotional Price Elasticities

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Year2000

Typearticle

Published2000-09-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations40

Files0 public / 0

ShelfBusiness Strategies and Management Research

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doi10.1016/s0167-8116(00)00013-6

openalex_workW2011192836

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