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Building models for marketing decisions:
16 references·1 citing·56 second hop
Building models for marketing decisions: (2000)Building models for marketing decisions:Principles of Forecasting. A Handbook for Researchers and Practitioners (2002)Principles of Forecasting. A …Principles of forecasting : a handbook for researchers and practitioners (2001)Principles of forecasting : a…Hypotheses in Marketing Science: Literature Review and Publication Audit (2001)Hypotheses in Marketing Scien…Building models for marketing decisions: (2000)Building models for marketing…Building Models for Marketing Decisions (2000)Building Models for Marketing…The Decomposition of Promotional Response: An Empirical Generalization (1999)The Decomposition of Promotio…Promotional Elasticities and Category Characteristics (1996)Promotional Elasticities and …Promotional Elasticities and Category Characteristics (1996)Promotional Elasticities and …Introduction to the Special Issue: Empirical Generalizations in Marketing (1995)Introduction to the Special I…Replications and extensions in marketing: Rarely published but quite contrary (1994)Replications and extensions i…The Effect of Price Promotions on Variability in Product Category Sales (1992)The Effect of Price Promotion…Are null results becoming an endangered species in marketing? (1992)Are null results becoming an …The Relationship Between Market Characteristics and Promotional Price Elasticities (1989)The Relationship Between Mark…Pre-Test-Market Models: Validation and Managerial Implications (1983)Pre-Test-Market Models: Valid…Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology (1978)Pre-Test-Market Evaluation of…Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology (1978)Pre-Test-Market Evaluation of…Environmental sustainability and customer experience in emerging markets (2024)Environmental sustainability …Mental Accounting and Consumer Choice (1985)Discrete Choice Analysis: Theory and Application to Travel Demand. (1987)Who Benefits from Store Brand Entry? (2004)The Impact of a Product-Harm Crisis on Marketing Effectiveness (2007)Mental Accounting and Consumer Choice (2008)What drives impulse buying behaviors in a mobile auction? 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(1971)Changing Order: Replication and Induction in Scientific Practice (1988)Conducting Marketing Science (2000)A taxonomy of manufacturing strategies revisited (2001)Research design and data analysis in realism research (2006)Consumer behavior and marketing action (1981)The Buying Impulse (1987)Normative Influences on Impulsive Buying Behavior (1995)Do Promotions Benefit Manufacturers, Retailers, or Both? (2004)The impact of brand equity and the hedonic level of products on consumer stock-out reactions (2005)Revisión de la productividad científica sobre gestión de la experiencia del cliente (2018)A New Product Growth for Model Consumer Durables (1969)International market segmentation: issues and perspectives (2002)Relationship Quality and Purchase Intention and Behavior: The Moderating Impact of Relationship Strength (2009)Toward an understanding of industry commoditization: Its nature and role in evolving marketing competition (2009)
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References

  • 2001Principles of forecasting : a handbook for researchers and practitioners1,045 cited
  • 2002Principles of Forecasting. A Handbook for Researchers and Practitioners517 cited
  • 2000Building Models for Marketing Decisions509 cited
  • 1999The Decomposition of Promotional Response: An Empirical Generalization424 cited
  • 1978Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology418 cited
  • 1994Replications and extensions in marketing: Rarely published but quite contrary416 cited
  • 1996Promotional Elasticities and Category Characteristics302 cited
  • 1989The Relationship Between Market Characteristics and Promotional Price Elasticities240 cited
  • 1992The Effect of Price Promotions on Variability in Product Category Sales180 cited
  • 2000Building models for marketing decisions:157 cited
  • 1978Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology153 cited
  • 1996Promotional Elasticities and Category Characteristics132 cited
  • 2001Hypotheses in Marketing Science: Literature Review and Publication Audit124 cited
  • 1995Introduction to the Special Issue: Empirical Generalizations in Marketing113 cited
  • 1983Pre-Test-Market Models: Validation and Managerial Implications

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96 cited
  • 1992Are null results becoming an endangered species in marketing?79 cited
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    • 2024Environmental sustainability and customer experience in emerging markets9 cited