CURRENT GENDER STEREOTYPES AND THEIR EVALUATIVE CONTENT

Megumi Hosoda · Dianna L. Stone

54 citations0/0 files storedPerceptual and Motor Skills

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Gender Roles and Identity Studies Social and Intergroup Psychology Media, Gender, and Advertising

Abstract

A sample of 173 undergraduate students rated 300 attributes to assess current gender stereotypes, and a second independent sample (n = 57) evaluated the favorability of these attributes. Statistical results indicated that the college students ascribed different attributes to men and women. Although the content of gender stereotypes seems to have remained unchanged over the years, the value attached to stereotypic gender traits seems to be changing. More specifically, a greater number of unfavorable attributes were used to describe men than women, thereby creating a more negative masculine stereotype.

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1984Research in Organizational Behavior 1989Sex Differences in Social Behavior: A Social-Role Interpretation.1983Sex bias in work settings: The Lack of Fit model.1965The adjective check list manual 1989Gender Stereotypes and Attitudes Toward Women and Men 2003The Behavior of Organizations 1991Are Women Evaluated More Favorably Than Men?: An Analysis of Attitudes, Beliefs, and Emotions 1994Psychology of women: a handbook of issues and theories

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