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Consumer confusion from own brand lookalikes: An exploratory investigation

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References

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1987

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Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity

264 cited

Cited by

2005Demographic characteristics of consumers who find it difficult to decide79 cited
1999Follow my leader? Lookalike retailer brands in non-manufacturer-dominated product markets in the UK65 cited
2005Consumer Vulnerability to Perceived Product Similarity Problems: Scale Development and Identification60 cited
2012The Role of Packaging in Brand Communication59 cited
2006Consumer confusion in the Chinese personal computer market58 cited
2015A typology of brand counterfeiting and imitation based on a semiotic approach55 cited
2006Consumer confusion in the Thai mobile phone market45 cited
2021Consumer confusion: a systematic review and research directions43 cited
2015Exploring the Legality of Consumer Anti-branding Activities in the Digital Age41 cited
2014An interval type-2 fuzzy LINMAP method with approximate ideal solutions for multiple criteria decision analysis41 cited
2014The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea39 cited
2002A critique of legal measures of brand confusion37 cited
2019The reinforcing and aversive consequences of customer experience. The role of consumer confusion37 cited
2010Measuring consumer vulnerability to perceived product-similarity problems and its consequences30 cited
2015What we know, don’t know, and should know about confusion marketing29 cited
2016Brand typicality impact on brand imitations evaluation and categorization25 cited