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Product Equilibrium under Monopolistic Competition
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Product Equilibrium under Monopolistic Competition (1951)Product Equilibrium under Monopolistic Co…Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing (1997)Keynote paper From marketing …Quo Vadis, marketing? Toward a relationship marketing paradigm (1994)Quo Vadis, marketing? Toward …From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…Price and Quality of Industrial Products: Some Results of an Empirical Investigation (1981)Price and Quality of Industri…Common Approaches to Budgeting for Advertising (1979)Common Approaches to Budgetin…Rank Correlation Methods. (1957)Quantal Choice Analaysis: A Survey (1976)New Evidence on Price and Product Quality (1977)Book Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)Zero defections: quality comes to services. (1990)Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments (2000)Expanding understanding of service exchange and value co-creation: a social construction approach (2010)Defining gamification (2012)Journal of Business Logistics (2018)An Inquiry into the Nature and Causes of the Wealth of Nations (1776)The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Customer Contributions to Quality: A Different View of the Customer-Oriented Firm (1996)Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives (2002)Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation (2017)The Theory of Monopolistic Competition (1934)Optimal Advertising Policy under Dynamic Conditions (1962)Diffusion of Innovations (1963)THE CORPORATE ENVIRONMENT FOR MARKETING MANAGEMENT AND MARKETING BUDGETING (1984)Relationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Evolving to a New Dominant Logic for Marketing (2003)The New Public Governance? 1 (2006)American Economic Review (2019)The value concept and relationship marketing (1996)
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  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,360 cited
  • 1994From Marketing Mix to Relationship Marketing1,460 cited
  • 1994Quo Vadis, marketing? Toward a relationship marketing paradigm669 cited
  • 1997Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing522 cited
  • 1979Common Approaches to Budgeting for Advertising7 cited
  • 1981Price and Quality of Industrial Products: Some Results of an Empirical Investigation7 cited

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