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Allocation of budget on marketing efforts: an econometric approach in India
16 references·0 citing·48 second hop
Allocation of budget on marketing efforts: an econometric approach in India (2011)Allocation of budget on marketing efforts…Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices (2008)Quantifying the Long-Term Imp…A Two-Sided, Empirical Model of Television Advertising and Viewing Markets (2008)A Two-Sided, Empirical Model …Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies (2004)Long-Run Effects of Promotion…Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments (2003)Effects of $9 Price Endings o…Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures (2003)Demand and Supply Dynamics fo…Marketing productivity: issues and analysis (2002)Marketing productivity: issue…Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior (2002)Evidence of the effect of tru…The Shape of the Advertising Response Function (1999)The Shape of the Advertising …Consumer Choice Process for Experience Goods: An Econometric Model and Analysis (1999)Consumer Choice Process for E…Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model (1997)Using Market-Level Data to Un…The Value of Purchase History Data in Target Marketing (1996)The Value of Purchase History…How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments (1995)How T.V. Advertising Works: A…Forecasting methods and applications (1993)Forecasting methods and appli…Database Models and Managerial Intuition: 50% Model + 50% Manager (1990)Database Models and Manageria…Market Response, Competitive Behavior, and Time Series Analysis (1980)Market Response, Competitive …Models and Managers: The Concept of a Decision Calculus (1970)Models and Managers: The Conc…Expert and Novice Performance in Solving Physics Problems (1980)Expertise in Problem Solving. 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References

  • 1993Forecasting methods and applications2,393 cited
  • 2002Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior2,256 cited
  • 1970Models and Managers: The Concept of a Decision Calculus798 cited
  • 1996The Value of Purchase History Data in Target Marketing754 cited
  • 2003Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures675 cited
  • 1990Database Models and Managerial Intuition: 50% Model + 50% Manager473 cited
  • 1995How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments452 cited
  • 2008A Two-Sided, Empirical Model of Television Advertising and Viewing Markets342 cited
  • 2008Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices321 cited
  • 1999The Shape of the Advertising Response Function294 cited
  • 2002Marketing productivity: issues and analysis285 cited
  • 2003Effects of $9 Price Endings on Retail Sales: Evidence from Field Experiments246 cited
  • 2004Long-Run Effects of Promotion Depth on New Versus Established Customers: Three Field Studies208 cited
  • 1999Consumer Choice Process for Experience Goods: An Econometric Model and Analysis204 cited

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  • 1980Market Response, Competitive Behavior, and Time Series Analysis153 cited
  • 1997Using Market-Level Data to Understand Promotion Effects in a Nonlinear Model152 cited
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