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Food and Beverage Advertising on U.S. Television: A Comparison of Child-Targeted Versus General Audience Commercials
6 references·8 citing·38 second hop
Food and Beverage Advertising on U.S. Television: A Comparison of Child-Targeted Versus General Audience Commercials (2008)Food and Beverage Advertising on U.S. Tel…Food-Related Advertising on Preschool Television: Building Brand Recognition in Young Viewers (2006)Food-Related Advertising on P…Food Advertising Targeted at School-Age Children: A Content Analysis (2006)Food Advertising Targeted at …Television: what's on, who's watching, and what it means (1999)Television: what's on, who's …Television and the American child (1992)Television and the American c…Television and child development (1991)Television and child developm…Age Differences in Children's Responses to Television Advertising: An Information-Processing Approach (1981)Age Differences in Children's…Food advertising targeting children in India: Analysis and implications (2020)Food advertising targeting ch…The prevalence and audience reach of food and beverage advertising on Chilean television according to marketing tactics and nutritional quality of products (2018)The prevalence and audience r…High on Attractiveness, Low on Nutrition: An Over-Time Comparison of Advertising Food Products on Israeli Television (2016)High on Attractiveness, Low o…A content analysis of television food advertising to children: comparing low and general‐nutrition food (2015)A content analysis of televis…Explicating the Moral Responsibility of the Advertiser: TARES as an Ethical Model for Fast Food Advertising (2013)Explicating the Moral Respons…The Effects of Reality-Based Television Programming on Diet and Exercise Motivation and Self-Efficacy in Young Adults (2012)The Effects of Reality-Based …Fantasy in Food Advertising Targeted at Children (2012)Fantasy in Food Advertising T…The use of negative themes in television food advertising (2011)The use of negative themes in…Carmichael's Manual of child psychology. (1972)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Elaboration Likelihood Model of Persuasion (1986)A Coefficient of Agreement for Nominal Scales (1960)Handbook of children and the media (2001)Dual-Modality Disclaimers, Emotional Appeals, and Production Techniques in Food Advertising Airing During Programs Rated for Children (2009)The Extent, Nature and Effects of Food Promotion to Children: A Review of the Evidence to December 2008 (2009)How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood (2014)Measuring Emotions in the Consumption Experience (1997)Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research (1999)The Role of Emotions in Marketing (1999)Children and Commercial Persuasion: An Attribution Theory Analysis (1974)How Children Learn to Buy: The Development of Consumer Information-Processing Skills (1977)An Information Processing Theory of Consumer Choice (1979)The Unintended Effects of Television Advertising (2003)Comparing Children's and Adults' Cognitive Advertising Competences in the Netherlands (2010)Mitigating the Effects of Advergames on Children (2011)Content Analysis in Consumer Research (1977)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)How to Measure Persuasion Knowledge (2015)The Persuasiveness of Child-Targeted Endorsement Strategies: A Systematic Review (2015)Enhancing Consumer Well-Being and Behavior with Spiritual and Fantasy Advertising (2021)Children, Adolescents, and Television (2001)Zero to Six: Electronic Media in the Lives of Infants, Toddlers and Preschoolers (2003)Effects of licensed characters on children’s taste and snack preferences in Guatemala, a low/middle income country (2014)Priming effects of television food advertising on eating behavior. (2009)Systematic reviews of the evidence on the nature, extent and effects of food marketing to children. A retrospective summary (2012)INFORMAS ( I nternational N etwork for F ood and O besity/non‐communicable diseases R esearch, M onitoring and A ction S upport): overview and key principles (2013)Playing Violent Video and Computer Games and Adolescent Self-Concept (1996)Beauty and Thinness Messages in Children's Media: A Content Analysis (2004)Preschool Television Viewing and Adolescent Test Scores: Historical Evidence from the Coleman Study * (2008)Children, Adolescents, and Advertising (2006)MEDIA MULTITASKING AMONG AMERICAN YOUTH: PREVALENCE, PREDICTORS AND PAIRINGS (2006)Trends in Media Use (2008)Secrets in the bedroom: Adolescents' private use of media (1995)The Role of Media Violence in Violent Behavior (2006)Orientations to Video Games Among Gender and Age Groups (2008)
this work references cited by second hop

References

  • 1992Television and the American child316 cited
  • 1991Television and child development259 cited
  • 1981Age Differences in Children's Responses to Television Advertising: An Information-Processing Approach248 cited
  • 2006Food-Related Advertising on Preschool Television: Building Brand Recognition in Young Viewers184 cited
  • 1999Television: what's on, who's watching, and what it means167 cited
  • 2006Food Advertising Targeted at School-Age Children: A Content Analysis131 cited

Cited by

  • 2012Fantasy in Food Advertising Targeted at Children47 cited
  • 2015A content analysis of television food advertising to children: comparing low and general‐nutrition food32 cited
  • 2018The prevalence and audience reach of food and beverage advertising on Chilean television according to marketing tactics and nutritional quality of products30 cited
  • 2011The use of negative themes in television food advertising27 cited
  • 2020Food advertising targeting children in India: Analysis and implications24 cited
  • 2013Explicating the Moral Responsibility of the Advertiser: TARES as an Ethical Model for Fast Food Advertising17 cited
  • 2012The Effects of Reality-Based Television Programming on Diet and Exercise Motivation and Self-Efficacy in Young Adults17 cited
  • 2016High on Attractiveness, Low on Nutrition: An Over-Time Comparison of Advertising Food Products on Israeli Television

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16 cited