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The underlying mechanism of self-regulatory focus impact on compromise choice

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References

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2003Regulatory focus and temporal distance379 cited

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1999Making Complementary Choices in Consumption Episodes: Highlighting versus Balancing356 cited

2004Promotion and Prevention across Mental Accounts: When Financial Products Dictate Consumers& Investment Goals346 cited

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2017Safe driving communication: A regulatory focus perspective11 cited
2020Drivers and inhibitors of the compromise effect – a conceptual overview7 cited