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ArticleGeneric marketing strategies

Graham John Hooley1992

Article1992

Generic marketing strategies

Graham John Hooley · David Jobber

106 citations·0/0 files stored·International Journal of Research in Marketing

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Marketing and Advertising Strategies Business Strategies and Innovation Consumer Market Behavior and Pricing

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References

1977Attitude-behavior relations: A theoretical analysis and review of empirical research.1978Organizational Strategy, Structure, and Process 2000Marketing management: analysis. planning. implementation and control 1978Organizational Strategy, Structure, and Process 1984Porter's (1980) Generic Strategies as Determinants of Strategic Group Membership and Organizational Performance 1980Strategy, Distinctive Competence, and Organizational Performance 1983Some Tests of the Effectiveness and Functional Attributes of Miles and Snow's Strategic Types 1986Configurations of strategy and structure: Towards a synthesis

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1998External moderation of associations among stakeholder orientations and company performance 2012Absorptive, innovative and adaptive capabilities and their impact on project and project portfolio performance 1997Consequences of high and low adaptive capability in UK companies 1994Measuring strategy coherence through patterns of strategic choices 2010Internal market orientation and market‐oriented behaviours

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Details

Year1992

Typearticle

Published1992-03-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations106

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0167-8116(92)90030-o

openalex_workW1978954210

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