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Generic marketing strategies

16 references·16 citing·40 second hopsampled

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References

1977Attitude-behavior relations: A theoretical analysis and review of empirical research.7,609 cited
1978Organizational Strategy, Structure, and Process7,485 cited
2000Marketing management: analysis. planning. implementation and control6,649 cited
1978Organizational Strategy, Structure, and Process4,527 cited
1984Porter's (1980) Generic Strategies as Determinants of Strategic Group Membership and Organizational Performance1,498 cited
1980Strategy, Distinctive Competence, and Organizational Performance1,347 cited
1983Some Tests of the Effectiveness and Functional Attributes of Miles and Snow's Strategic Types1,211 cited
1986Configurations of strategy and structure: Towards a synthesis1,159 cited
1983Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses911 cited
1986Strategic groups: Theory, research and taxonomy778 cited
1989Strategic Adaptability and Firm Performance: A Market-Contingent Perspective619 cited
1984Stage of the Product Life Cycle, Business Strategy, and Business Performance608 cited
1983An empirical analysis of strategy types526 cited
1987Strategic Group Formation and Performance: The Case of the U.S. Pharmaceutical Industry, 1963–1982526 cited

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1988

Performance differences among strategic group members

521 cited

1982A Field Investigation of Causal Relations among Cognitions, Affect, Intentions, and Behavior457 cited

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1999Marketing Capabilities and Firm Performance: A Hierarchical Model140 cited
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2007Dynamic capabilities: A review and research128 cited
2010Optimal marketing strategy: A decision-making with ANP and TOPSIS127 cited
1996Foreign Direct Investment in Hungary: Resource Acquisition and Domestic Competitive Advantage116 cited
2009Internal marketing impact on business performance in a retail context115 cited
2007Performance implications of nonmarket strategy in China103 cited
1993Business orientations and corporate success102 cited
2001Examining Business Strategy, Sales Management, and Salesperson Antecedents of Sales Organization Effectiveness93 cited
1995A Critical Review of Research in Marketing90 cited