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Managing a firm's behavior through market orientation development: some empirical findings
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References

  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications7,320 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1990The Effect of a Market Orientation on Business Profitability4,254 cited
  • 1984Dimensions of Organizational Task Environments3,912 cited
  • 1993Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis3,864 cited
  • 1980Translation and content analysis of oral and written materials3,570 cited
  • 1980Organizations and Environments2,977 cited
  • 1995The Comparative Advantage Theory of Competition2,727 cited
  • 1994Does Competitive Environment Moderate the Market Orientation-Performance Relationship?2,621 cited
  • 1989Organizational Culture and Marketing: Defining the Research Agenda1,802 cited
  • 1996Development and Validation of TQM Implementation Constructs1,773 cited
  • 1992Successful industrial innovation: critical factors for the 1990s1,500 cited
  • 1988A CAUSAL MODEL OF LINKAGES AMONG ENVIRONMENTAL DIMENSIONS, MACRO ORGANIZATIONAL CHARACTERISTICS, AND PERFORMANCE.

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  • 1999Marketing in the Network Economy1,067 cited
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