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Manufacturing and marketing integration from a cumulative capabilities perspective

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886 cited

1986World class manufacturing : the lessons of simplicity applied884 cited

2006Managing beyond the factory walls: Effects of four types of strategic integration on manufacturing plant performance816 cited

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2018When marketing and manufacturing departments integrate: The influences of market newness and competitive intensity42 cited
2011Multi-focused strategy in value co-creation with customers: Examining cumulative development pattern with new capabilities39 cited
2018How do national cultures impact the operations strategy process?38 cited
2016Characteristics of cross-functional integration processes34 cited
2017Marketing-operations alignment: A review of the literature and theoretical background26 cited
2014Effects of marketing–manufacturing integration across stages of new product development on performance24 cited
2017Supply chain management problems in the food processing industry: Implications for business performance24 cited
2013Alignment of operations strategy: exploring the marketing interface23 cited
2014Literature review of empirical studies on SCM using the SSPP paradigm23 cited
2014The role of coordinated marketing-operations strategy in services22 cited
2014Understanding environmental-operations integration: The case of pollution prevention projects20 cited
2018The Integration of Extended Supply Chain with Sales and Operation Planning: A Conceptual Framework15 cited