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An examination of sports sponsorship from a small business perspective
16 references·8 citing·46 second hop
An examination of sports sponsorship from a small business perspective (2010)An examination of sports sponsorship from…Persuasion With Case Studies (2007)Persuasion With Case StudiesUrban Entrepreneurship, Corporate Interests and Sports Mega-Events: The Thin Policies of Competitiveness within the Hard Outcomes of Neoliberalism (2006)Urban Entrepreneurship, Corpo…Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport (2004)Conceptualization and alterna…Assessing the Effectiveness of Sport Sponsorships — An Empirical Examination (2004)Assessing the Effectiveness o…Case study research methods for theory building (2003)Case study research methods f…Arriving at the high-growth firm (2003)Arriving at the high-growth f…An international review of sponsorship research: extension and update (2003)An international review of sp…Introduction to the special issue on qualitative methods in entrepreneurship research (2002)Introduction to the special i…Linking sponsorship and cause related marketing (2001)Linking sponsorship and cause…An investigation of marketing practice by firm size (2000)An investigation of marketing…An International Review of Sponsorship Research (1998)An International Review of Sp…The Corporate (Sports) Sponsor (1992)The Corporate (Sports) SponsorThe Role of Sponsorship in the Marketing Communications Mix (1991)The Role of Sponsorship in th…Case Study Research: Design and Methods (1991)Case Study Research: Design a…RELATION OF DOMINANT PROBLEMS TO STAGES GROWTH IN TECHNOLOGY-BASED NEW VENTURES. (1988)RELATION OF DOMINANT PROBLEMS…Five stages of growth in small business (1987)Five stages of growth in smal…CORPORATE GOALS OF SPONSORSHIP IN SPORTS (2023)CORPORATE GOALS OF SPONSORSHI…Sponsorship-based health care programs and their impact on employees’ motivation for physical activity (2020)Sponsorship-based health care…Hidden agenda in sport sponsorship – The influence of managers’ personal objectives on sport sponsorship decisions (2020)Hidden agenda in sport sponso…The Sponsorship Motive Matrix (SMM): A Framework for Categorising Firms’ Motives for Sponsoring Sports Events (2017)The Sponsorship Motive Matrix…Sponsor networks and business relations orchestrated by team sports clubs (2017)Sponsor networks and business…Don't be one more logo on the back of the T-shirt: Optimizing sponsorship recall (2016)Don't be one more logo on the…Enacted ambiguity and risk perceptions: making sense of national elite sport sponsorships (2015)Enacted ambiguity and risk pe…Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal (2014)Power imbalance issues in ath…A model of image creation and image transfer in event sponsorship (1997)Understanding sponsorship effects (2001)Birds of a feather flock together…definition, role and measure of congruence: An application to sponsorship (2007)Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions (2013)Sport and social media research: A review (2014)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? 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References

  • 1991Case Study Research: Design and Methods39,535 cited
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  • 2004Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport

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226 cited
  • 1992The Corporate (Sports) Sponsor142 cited
  • Cited by

    • 2014Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal27 cited
    • 2020Hidden agenda in sport sponsorship – The influence of managers’ personal objectives on sport sponsorship decisions21 cited
    • 2020Sponsorship-based health care programs and their impact on employees’ motivation for physical activity14 cited
    • 2017The Sponsorship Motive Matrix (SMM): A Framework for Categorising Firms’ Motives for Sponsoring Sports Events14 cited
    • 2023CORPORATE GOALS OF SPONSORSHIP IN SPORTS11 cited
    • 2016Don't be one more logo on the back of the T-shirt: Optimizing sponsorship recall11 cited
    • 2017Sponsor networks and business relations orchestrated by team sports clubs11 cited
    • 2015Enacted ambiguity and risk perceptions: making sense of national elite sport sponsorships9 cited