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Optimal advertising decisions for promoting retail and online channels in a dynamic framework
16 references·1 citing·44 second hop
Optimal advertising decisions for promoting retail and online channels in a dynamic framework (2013)Optimal advertising decisions for promoti…Bricks or Clicks? Consumer Attitudes toward Traditional Stores and Online Stores (2013)Bricks or Clicks? Consumer At…Quality improvement vs. advertising support: Which strategy works better for a manufacturer? (2010)Quality improvement vs. adver…Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies (2009)Cooperative Advertising and P…A survey of Stackelberg differential game models in supply and marketing channels (2007)A survey of Stackelberg diffe…Generic and Brand Advertising Strategies in a Dynamic Duopoly (2005)Generic and Brand Advertising…Differential Games in Marketing (2004)Differential Games in Marketi…Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach (2004)Competitive Advertising Under…Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design (2003)Direct Marketing, Indirect Pr…Multi‐channel shopping: understanding what drives channel choice (2002)Multi‐channel shopping: under…Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution (2000)Wine Online: Search Costs Aff…Frictionless Commerce? A Comparison of Internet and Conventional Retailers (2000)Frictionless Commerce? A Comp…An empirical study on consumer acceptance of products in electronic markets: a transaction cost model (1998)An empirical study on consume…Controlling product returns in direct marketing (1996)Controlling product returns i…Competitive dynamic advertising (1989)Competitive dynamic advertisi…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …Product design crowdsourcing in a dual‐channel supply chain: joint reviews from manufacturer and consumers (2019)Product design crowdsourcing …The Nature of the Firm (1937)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The Economic Institutions of Capitalism (1987)What makes consumers buy from Internet? A longitudinal study of online shopping (2000)An online prepurchase intentions model (2001)ONLINE SHOPPING ACCEPTANCE MODEL — A CRITICAL SURVEY OF CONSUMER FACTORS IN ONLINE SHOPPING (2007)Readings in Attitude Theory and Measurement (1968)Information and Consumer Behavior (1970)Transaction-Cost Economics: The Governance of Contractual Relations (1979)An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics (2010)Opportunities for Innovation in the Delivery of Interactive Retail Services (2010)Retailer's channel structure choice: Online channel, offline channel, or dual channels? (2017)Making business sense of the Internet (1999)Consumer buying behavior on the Internet: Findings from panel data (2000)Influencing the online consumer's behavior: the Web experience (2004)Consumer demographics, store attributes, and retail format choice in the US grocery market (2006)Customer engagement in service (2017)Dynamic Noncooperative Game Theory (1982)Supply Chain Coordination with Contracts (2003)Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations (2005)A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer–retailer supply chains (2010)Advertising in Asymmetric Competing Supply Chains (2013)Price and Advertising Signals of Product Quality (1986)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents (2007)Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research (2008)Handbook of consumer behavior (1991)Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids (2000)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Digital Economics (2019)Strategies for online communities (2008)A two-period game of a closed-loop supply chain (2013)A survey of game-theoretic models of cooperative advertising (2014)Channel Conflict and Coordination in the E‐Commerce Age (2004)Agency Selling or Reselling? Channel Structures in Electronic Retailing (2015)Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model (2018)Feature Article—Aggregate Advertising Models: The State of the Art (1979)Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Building Models for Marketing Decisions (2000)Innovation Diffusion and New Product Growth Models in Marketing (1979)Understanding the Impact of Synergy in Multimedia Communications (2003)Chapter 28 The Economic Analysis of Advertising (2007)
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References

  • 2000Frictionless Commerce? A Comparison of Internet and Conventional Retailers2,478 cited
  • 2003Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design1,815 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 2000Wine Online: Search Costs Affect Competition on Price, Quality, and Distribution742 cited
  • 1998An empirical study on consumer acceptance of products in electronic markets: a transaction cost model741 cited
  • 1957An Operations-Research Study of Sales Response to Advertising597 cited
  • 2002Multi‐channel shopping: understanding what drives channel choice388 cited
  • 2004Differential Games in Marketing303 cited
  • 2013Bricks or Clicks? Consumer Attitudes toward Traditional Stores and Online Stores248 cited
  • 2009Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies242 cited
  • 2004Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach184 cited
  • 2007A survey of Stackelberg differential game models in supply and marketing channels183 cited
  • 2005Generic and Brand Advertising Strategies in a Dynamic Duopoly181 cited
  • 2010Quality improvement vs. advertising support: Which strategy works better for a manufacturer?180 cited

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  • 1996Controlling product returns in direct marketing178 cited
  • 1989Competitive dynamic advertising159 cited
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    • 2019Product design crowdsourcing in a dual‐channel supply chain: joint reviews from manufacturer and consumers17 cited