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• 1997Ethics in Strategic Communication Campaigns: The Case for a New Approach to Public Relations234 cited
• 1994Apologies and public relations crises at Chrysler, Toshiba, and Volvo218 cited
• 2000Consistent Questions of Ambiguity in Organizational Crisis Communication: Jack in the Box as a Case Study203 cited
• 2008Critical analysis of blogging in public relations199 cited
• 2021Effects of Issue Ownership, Perceived Fit, and Authenticity in Corporate Social Advocacy on Corporate Reputation188 cited
• 2013The civility of social capital: Public relations in the public sphere, civil society, and democracy164 cited
• 2012Reconceptualizing rhetorical practices in organizations: The impact of social media on internal communications157 cited
• 2005Crisis Management By Apology: Corporate Response to Allegations of Wrongdoing154 cited
• 1998Risk Issues and Crisis Management: A Casebook of Best Practice151 cited
• 1999Influential Authors and Works of the Public Relations Scholarly Literature: A Network of Recent Research128 cited
• 2012Activist practitioner perspectives of website public relations: Why aren’t activist websites fulfilling the dialogic promise?125 cited
• 2005A Practical Model for Ethical Decision Making in Issues Management and Public Relations113 cited
• 2014A Delphi study of the future of new technology research in public relations