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Gearing up for mobile advertising: A cross‐cultural examination of key factors that drive mobile messages home to consumers

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2014Social media advertising value226 cited

2021Mobile advertising: A systematic literature review and future research agenda204 cited

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2013Understanding consumers’ continuance intention towards mobile advertising: a theoretical framework and empirical study78 cited

2017Tightness–looseness: A new framework to understand consumer behavior75 cited

2018Content-related factors influence perceived value of location-based mobile advertising62 cited

2015Examining the influences of news use patterns, motivations, and age cohort on mobile news use: The case of Hong Kong61 cited

2016Determinants of mobile consumers' perceived value of location-based advertising and user responses59 cited

2011Has the Time Finally Come for the Medium of the Future?57 cited

2017The Dimensions of M-Interactivity and Their Impacts in the Mobile Commerce Context50 cited