SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Modeling customer equity, SERVQUAL, and ethnocentrism: a Vietnamese case study
16 references·0 citing·42 second hop
Modeling customer equity, SERVQUAL, and ethnocentrism: a Vietnamese case study (2009)Modeling customer equity, SERVQUAL, and e…Strategic Brand Management (2007)Strategic Brand ManagementReturn on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…Building Brand Community (2002)Building Brand CommunityBrand Community (2001)Brand CommunityWhence Consumer Loyalty? (1999)Whence Consumer Loyalty?Whence Consumer Loyalty? (1999)Whence Consumer Loyalty?Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Customer delight: Foundations, findings, and managerial insight (1997)Customer delight: Foundations…The Behavioral Consequences of Service Quality (1996)The Behavioral Consequences o…Customer satisfaction, customer retention, and market share (1993)Customer satisfaction, custom…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Consumer Ethnocentrism: Const…Case Research in Marketing: Opportunities, Problems, and a Process (1985)Case Research in Marketing: O…Review of Psychometric theory (2nd ed.). (1979)Review of Psychometric theory…Strategic Management and Marketing in the Service Sector (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Evolving to a New Dominant Logic for Marketing (2003)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Possessions and the Extended Self (1988)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Measuring Service Quality: A Reexamination and Extension (1992)The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships (1999)Understanding Customer Experience Throughout the Customer Journey (2016)Information and Consumer Behavior (1970)The nature of human values (1973)The Effect of a Market Orientation on Business Profitability (1990)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Comparative fit indexes in structural models. (1990)Alternative Ways of Assessing Model Fit (1992)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)Sensitivity of Goodness of Fit Indexes to Lack of Measurement Invariance (2007)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Measurement of Destination Image: An Empirical Assessment (1993)Assessing Measurement Invariance in Cross‐National Consumer Research (1998)Country as brand, product, and beyond: A place marketing and brand management perspective (2002)The Strength of Weak Ties (1973)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Bowling Alone: America's Declining Social Capital (1995)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Users of the world, unite! The challenges and opportunities of Social Media (2009)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)
this work references cited by second hop

References

  • 1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives108,592 cited
  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1996The Behavioral Consequences of Service Quality11,994 cited
  • 1979Review of Psychometric theory (2nd ed.).11,425 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 1999Whence Consumer Loyalty?4,891 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2001Brand Community3,994 cited
  • 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE2,991 cited
  • 2002Building Brand Community2,654 cited
  • 1993Customer satisfaction, customer retention, and market share2,151 cited
  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 2007Strategic Brand Management1,706 cited
  • 1997Customer delight: Foundations, findings, and managerial insight1,649 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1985
Case Research in Marketing: Opportunities, Problems, and a Process
1,557 cited

Cited by

No citing works inside the corpus for this window.