Cited by

• 2015Music Congruity Effects on Product Memory, Perception, and Choice132 cited
• 2010Music congruency in a service setting: The mediating role of emotional and cognitive responses125 cited
• 2008Reviewing congruity effects in the service environment musicscape94 cited
• 2021Artificial intelligence-driven music biometrics influencing customers’ retail buying behavior92 cited
• 2011Attitude toward the advertising music: an overlooked potential pitfall in commercials67 cited
• 2018How the sound frequency of background music influences consumers’ perceptions and decision making58 cited
• 2014Sonic branding in sport: A model for communicating brand identity through musical fit52 cited
• 2012Music to Your Brain: Background Music Changes Are Processed First, Reducing Ad Message Recall50 cited
• 2014Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising50 cited
• 2018Shedding light on the use of single and multisensory cues and their effect on consumer behaviours49 cited
• 2017Music in advertising and consumer identity47 cited
• 2012Advertising to the beat: An analysis of brand placements in hip-hop music videos46 cited
• 2009Music and Responses to Advertising: The Effects of Musical Characteristics, Likeability and Congruency45 cited
• 2020The influence of different levels of musical fit on the efficiency of audio-visual advertising38 cited
• 2019Browsing behaviour as a mediator: the impact of multi-sensory cues on purchasing38 cited
• 2014Attributes of background music and consumers’ responses to TV commercials37 cited