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Overlap between Mental Representations of Self and Brand
16 references·4 citing·36 second hop
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2025Advances in Consumer Research13,264 cited
  • 2000An Integrative Theory of Intergroup Conflict12,493 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1982Social Psychology of Intergroup Relations7,948 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1999Whence Consumer Loyalty?7,319 cited
  • 1992The development of markers for the Big-Five factor structure.5,506 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1890The principles of psychology, Vol I.4,511 cited
  • 1995Building Strong Brands4,432 cited
  • 1977Self-schemata and processing information about the self.3,909 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 1976Basking in reflected glory: Three (football) field studies.2,360 cited
  • 2006Some antecedents and outcomes of brand love2,282 cited
  • 1986Strategic Brand Concept-Image Management

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Cited by

  • 2015Dissociation from beloved unhealthy brands decreases preference for and consumption of vegetables15 cited
  • 2017Entrepreneurial and parental love—are they the same?14 cited
  • 2019When variety is not the spice of life: The influence of perceived relational self-threat on variety seeking in snack choices13 cited
  • 2020Resist or Give in to an Alternative: Post-Decisional Evaluations of Cost, Value and Regret in the Choice1 cited