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Book Review: The Textbook Effect: Conventional Wisdom, Myth, and Error in Marketing
14 references·1 citing·35 second hop
Book Review: The Textbook Effect: Conventional Wisdom, Myth, and Error in Marketing (2000)Book Review: The Textbook Effect: Convent…Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration (1996)Increasing the Persuasiveness…Principles involving marketing policies: An empirical assessment (1993)Principles involving marketin…Memoirs of an unregulated economist (1990)Memoirs of an unregulated eco…Fear-Arousing Persuasive Messages (1984)Fear-Arousing Persuasive Mess…Social psychology and behavioral medicine (1983)Social psychology and behavio…Current issues and research in advertising (1978)Current issues and research i…Fear Appeals: Revisited and Revised (1974)Fear Appeals: Revisited and R…Fear Appeals in Marketing. A Social Perspective (1972)Fear Appeals in Marketing. A …Marketing and the Use of Fear- or Anxiety-Arousing Appeals (1971)Marketing and the Use of Fear…Fear: The Potential of an Appeal Neglected by Marketing (1970)Fear: The Potential of an App…Fifteen years of fear arousal: Research on threat appeals: 1953-1968. (1969)Fifteen years of fear arousal…Personality Differences Associated with Responsiveness to Fear-Arousing Communications1 (1954)Personality Differences Assoc…Effects of fear-arousing communications. (1953)Effects of fear-arousing comm…Effect of fear-arousing communication (1953)Effect of fear-arousing commu…Brands, artifacts and design theory: a call to action (2006)Brands, artifacts and design …The Functional Approach to the Study of Attitudes (1960)The Effects of Mass Communication (1962)TOWARD A MESSAGE-CENTERED THEORY OF PERSUASION: THREE EMPIRICAL INVESTIGATIONS OF LANGUAGE INTENSITY1 (1975)Behavioral Change in Earthquake Preparedness Due to Negative Threat Appeals: A Test of Protection Motivation Theory (1990)Communication And Persuasion (2017)Effectiveness of privacy assurance mechanisms in users' privacy protection on social networking sites from the perspective of protection motivation theory (2020)Generalized expectancies for internal versus external control of reinforcement. (1966)The Theory of Buyer Behavior (1971)Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations (1980)Moderators of the Impact of Self-Reference on Persuasion (1996)Averting Expected Challenges Through Anticipatory Impression Management: A Study of Hospital Billing (1998)Handbook of Social Psychology (2013)Cognitive and physiological processes in fear appeals and attitude change : A revised theory of protection motivation (1983)The Role of Imagery in Information Processing: Review and Extensions (1987)Measuring and Modifying Consumer Impulsiveness: A Cost‐Benefit Accessibility Framework (1996)Message Properties, Mediating States, and Manipulation Checks: Claims, Evidence, and Data Analysis in Experimental Persuasive Message Effects Research (2003)The effects of online product presentation on consumer responses: A mental imagery perspective (2014)Hayek and Socialism (1997)The Effect of Allowance Allocations on Cap-and-Trade System Performance (2010)The Coase Theorem at Sixty (2020)Findings and Theory in the Study of Fear Communications (1970)Effects of components of protection-motivation theory on adaptive and maladaptive coping with a health threat. (1987)Attitude change: Multiple roles for persuasion variables. (1998)Unrealistic optimism about susceptibility to health problems: Conclusions from a community-wide sample (1987)A Cognitive-Functional Model for the Effects of Discrete Negative Emotions on Information Processing, Attitude Change, and Recall (1999)One Hundred Years of Social Psychology Quantitatively Described (2003)Green Advertising: Salvation or Oxymoron? (1995)A Meta-Analysis of Relationships between Ad-Evoked Feelings and Advertising Responses (1998)Exploring the dimensions of ad creativity (2000)Putting the fear back into fear appeals: The extended parallel process model (1992)A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns (2000)Some Contemporary Approaches (1964)The Elaboration Likelihood Model of Persuasion (1986)How Consumers Assess the Value of Advertising (1995)The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport (2001)
this work references cited by second hop

References

  • 1978Current issues and research in advertising940 cited
  • 1953Effects of fear-arousing communications.895 cited
  • 1983Social psychology and behavioral medicine357 cited
  • 1990Memoirs of an unregulated economist334 cited
  • 1996Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration315 cited
  • 1969Fifteen years of fear arousal: Research on threat appeals: 1953-1968.294 cited
  • 1984Fear-Arousing Persuasive Messages271 cited
  • 1970Fear: The Potential of an Appeal Neglected by Marketing196 cited
  • 1953Effect of fear-arousing communication194 cited
  • 1974Fear Appeals: Revisited and Revised153 cited
  • 1954Personality Differences Associated with Responsiveness to Fear-Arousing Communications1126 cited
  • 1972Fear Appeals in Marketing. A Social Perspective58 cited
  • 1993Principles involving marketing policies: An empirical assessment57 cited
  • 1971Marketing and the Use of Fear- or Anxiety-Arousing Appeals40 cited

Cited by

  • 2006Brands, artifacts and design theory: a call to action12 cited

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