References

• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
• 1996The Behavioral Consequences of Service Quality12,400 cited
• 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations6,024 cited
• 1990Consumer perceptions of service quality: an assessment of the SERVQUAL dimensions2,908 cited
• 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,486 cited
• 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,638 cited
• 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,544 cited
• 1998The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions1,423 cited
• 1972The Components of Perceived Risk1,253 cited
• 1993A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?1,034 cited
• 2003The Effects of Time Constraints on Consumers' Judgments of Prices and Products488 cited
• 1998The effects of framing price promotion messages on consumers' perceptions and purchase intentions448 cited
• 1999Managing Advertising and Promotion for Long-Run Profitability410 cited
• 1997The influence of brand recognition on retail store image