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The customer equity implications of using incentives in acquisition channels: A nonprofit application
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The customer equity implications of using incentives in acquisition channels: A nonprofit application (2014)The customer equity implications of using…A Glance on Changing Workplace Dynamics Post Covid-19 in India: A Review of Psychological Employee Withdrawal Behavior (2025)A Glance on Changing Workplac…The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin (2012)The Impact of Brand Equity on…Manage Marketing by the Customer Equity Test (2010)Manage Marketing by the Custo…Challenges and Opportunities in Multichannel Customer Management (2006)Challenges and Opportunities …Valuing Customers (2004)Valuing CustomersModels and Managers: The Concept of a Decision Calculus (2004)Models and Managers: The Conc…Balancing Acquisition and Retention Resources to Maximize Customer Profitability (2004)Balancing Acquisition and Ret…A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)A Customer Lifetime Value Fra…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…Customer lifetime value: Marketing models and applications (1998)Customer lifetime value: Mark…The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…A Price Expectations Model of Customer Brand Choice (1990)A Price Expectations Model of…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок) (1983)A Logit Model of Brand Choice…Feature Article—Aggregate Advertising Models: The State of the Art (1979)Feature Article—Aggregate Adv…Models and Managers: The Concept of a Decision Calculus (1970)Models and Managers: The Conc…Information and Consumer Behavior (1970)Advertising as Information (1974)A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)Brands and Branding: Research Findings and Future Priorities (2006)Financial Literacy, Financial Education, and Downstream Financial Behaviors (2014)Developing Buyer-Seller Relationships (1987)The Commitment-Trust Theory of Relationship Marketing (1994)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value (2010)Understanding Customer Experience Throughout the Customer Journey (2016)Econometric Analysis of Panel Data (2021)Individual Choice Behavior (1962)Conditional logit analysis of qualitative choice behavior (1972)Econometric Models of Probabilistic Choice (1981)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Developing and validating a multidimensional consumer-based brand equity scale (2001)Customer satisfaction, customer retention, and market share (1993)Return on Quality (ROQ): Making Service Quality Financially Accountable (1995)An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources (2005)Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics (2006)The process of problem finding (2011)Manuscript Preparation (1997)Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters (2000)A Strategic Framework for Customer Relationship Management (2005)Customer Experience Creation: Determinants, Dynamics and Management Strategies (2009)From Multi-Channel Retailing to Omni-Channel Retailing (2015)Principles of Marketing (1972)Zero defections: quality comes to services. (1990)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)A New Product Growth for Model Consumer Durables (1969)Principles of Corporate Finance. (1981)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)A strategic framework for artificial intelligence in marketing (2020)Why Do Consumers Buy Counterfeit Luxury Brands? (2009)How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk (2012)
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References

  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,214 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,840 cited
  • 2025A Glance on Changing Workplace Dynamics Post Covid-19 in India: A Review of Psychological Employee Withdrawal Behavior1,243 cited
  • 2006Challenges and Opportunities in Multichannel Customer Management1,183 cited
  • 1998Customer lifetime value: Marketing models and applications975 cited
  • 2004A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy948 cited
  • 2004Valuing Customers890 cited
  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice841 cited
  • 2004Models and Managers: The Concept of a Decision Calculus809 cited
  • 1970Models and Managers: The Concept of a Decision Calculus798 cited
  • 2010Manage Marketing by the Customer Equity Test759 cited
  • 2004Balancing Acquisition and Retention Resources to Maximize Customer Profitability751 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок)547 cited
  • 1990A Price Expectations Model of Customer Brand Choice440 cited

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2012
The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin
394 cited
  • 1979Feature Article—Aggregate Advertising Models: The State of the Art373 cited
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