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Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity
0 references·16 citing·58 second hopsampled
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Evidence of differences in values, decision making and shopping motivations between the Han majority and other minorities in China (2018)Are all Chinese shoppers the …Heritage Tourism in Singapore Chinatown: A Perceived Value Approach to Authenticity and Satisfaction (2015)Heritage Tourism in Singapore…Influences of product attributes on sojourners' food purchase decisions (2014)Influences of product attribu…Consumer ethnicity three decades after: a TCR agenda (2014)Consumer ethnicity three deca…Postmodern paradoxes in Thai-Asian consumer identity (2011)Postmodern paradoxes in Thai-…Ethnicity introspected: Researchers in search of their identity (2011)Ethnicity introspected: Resea…Embodied ethnicity: the ethnic affiliation grounded in the body (2011)Embodied ethnicity: the ethni…Are we fooling ourselves when we talk about ethnic homogeneity? 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  • 2015Heritage Tourism in Singapore Chinatown: A Perceived Value Approach to Authenticity and Satisfaction154 cited
  • 2004Entrepreneurship and identity: cosmopolitanism and cultural competencies among German‐Turkish businesspeople in Berlin117 cited
  • 2007The influence of culture on perceptions of service employee behavior96 cited
  • 2011Embodied ethnicity: the ethnic affiliation grounded in the body58 cited
  • 2011Ethnicity introspected: Researchers in search of their identity54 cited
  • 2014Consumer ethnicity three decades after: a TCR agenda51 cited
  • 2006The Effects of Ethnic Identity on Household Budget Allocation to Status Conveying Goods45 cited
  • 2006An examination of the antecedents of e-customer loyalty in a confucian culture: The case of South Korea44 cited
  • 2005Sources of immoderation and proportion in marketing thought43 cited
  • 2010Are we fooling ourselves when we talk about ethnic homogeneity? The case of religion and ethnic subdivisions amongst Indians living in Britain34 cited
  • 2006Unravelling country-of-origin : semiotics as a theoretical basis for a meaning-centred approach towards country-of-origin effects30 cited
  • 2011Postmodern paradoxes in Thai-Asian consumer identity28 cited
  • 2014Influences of product attributes on sojourners' food purchase decisions22 cited

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  • 2018Are all Chinese shoppers the same? Evidence of differences in values, decision making and shopping motivations between the Han majority and other minorities in China19 cited
  • 2002The importance of ethnicity as a segmentation criterion: the case of the Pakistani consumers' attitude towards direct mail compared with the indigenous population15 cited
  • 2003Consumer patronage of ethnic portals10 cited