References

• 1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism22,977 cited
• 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
• 1973Job Market Signaling16,329 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
• 1987Signaling Games and Stable Equilibria3,227 cited
• 2002Signaling in Retrospect and the Informational Structure of Markets2,446 cited
• 2000No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality2,159 cited
• 1998Brand Equity as a Signaling Phenomenon1,968 cited
• 2000Information Asymmetry, R&D, and Insider Gains1,528 cited
• 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
• 1999Signaling Unobservable Product Quality through a Brand Ally964 cited
• 2001Silver Signals: Twenty-Five Years of Screening and Signaling704 cited
• 1993Opportunism and its critics596 cited
• 2005Stacking the deck: the effects of top management backgrounds on investor decisions