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Dimensions and Implementation Drivers of Customer Equity Management (CEM)—Conceptual Framework, Qualitative Evidence and Preliminary Results of a Quantitative Study
16 references·0 citing·31 second hop
Dimensions and Implementation Drivers of Customer Equity Management (CEM)—Conceptual Framework, Qualitative Evidence and Preliminary Results of a Quantitative Study (2006)Dimensions and Implementation Drivers of …Manage Marketing by the Customer Equity Test (2010)Manage Marketing by the Custo…The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The Impact of Customer Relati…Multicriterion Clusterwise Regression for Joint Segmentation Settings: An Application to Customer Value (2003)Multicriterion Clusterwise Re…Marketing Actions and the Value of Customer Assets (2002)Marketing Actions and the Val…Customer value modelling: Synthesis and extension proposals (2002)Customer value modelling: Syn…Relationship Value Management: Exploring the Integration of Employee, Customer and Shareholder Value and Enterprise Performance Models (2001)Relationship Value Management…Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy (2001)Driving Customer Equity, How …Customer Equity: Building and Managing Relationships As Valuable Assets (2001)Customer Equity: Building and…On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)On the Profitability of Long-…Modeling customer relationships as Markov chains (2000)Modeling customer relationshi…Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy (2000)Driving Customer Equity: How …The Lifetime Value Concept in Customer-Based Marketing (1999)The Lifetime Value Concept in…Customer lifetime value: Marketing models and applications (1998)Customer lifetime value: Mark…A practical yet meaningful approach to customer segmentation (1998)A practical yet meaningful ap…Customer lifetime valuation to support marketing decision making (1997)Customer lifetime valuation t…Analytical challenges in customer acquisition (1997)Analytical challenges in cust…Introduction to Operations Research (1968)Recapturing Lost Customers (2004)Marketing Models of Service and Relationships (2006)Building With Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment (2015)Principles of Marketing (1972)Brand Loyalty Vs. Repeat Purchasing Behavior (1973)The Commitment-Trust Theory of Relationship Marketing (1994)A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)Valuing Customers (2004)Creating Enduring Customer Value (2016)Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis (2006)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Dynamic capabilities and strategic management (1997)Whence Consumer Loyalty? (1999)Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation (2006)Interfirm Relational Drivers of Customer Value (2008)Is Market Orientation a Source of Sustainable Competitive Advantage or Simply the Cost of Competing? (2011)Marketing Research (1970)Partnering as a Focused Market Strategy (1991)Customer loyalty in e-commerce: an exploration of its antecedents and consequences (2002)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics (2001)Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development (2003)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Understanding Customer Experience Throughout the Customer Journey (2016)An examination of the relationship between service quality, customer satisfaction, and store loyalty (2000)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House (2013)
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References

  • 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
  • 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration1,163 cited
  • 1998Customer lifetime value: Marketing models and applications975 cited
  • 2010Manage Marketing by the Customer Equity Test749 cited
  • 2000Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy712 cited
  • 2001Customer Equity: Building and Managing Relationships As Valuable Assets491 cited
  • 1997Customer lifetime valuation to support marketing decision making487 cited
  • 2001Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy464 cited
  • 2000Modeling customer relationships as Markov chains346 cited
  • 2002Marketing Actions and the Value of Customer Assets258 cited
  • 1998A practical yet meaningful approach to customer segmentation167 cited
  • 2001Relationship Value Management: Exploring the Integration of Employee, Customer and Shareholder Value and Enterprise Performance Models117 cited
  • 1999The Lifetime Value Concept in Customer-Based Marketing94 cited
  • 1997Analytical challenges in customer acquisition83 cited

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2003
Multicriterion Clusterwise Regression for Joint Segmentation Settings: An Application to Customer Value
72 cited
  • 2002Customer value modelling: Synthesis and extension proposals45 cited
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