Form, content, and function: An evaluative methodology for corporate employment web sites

Richard T. Cober · Douglas J. Brown · Paul E. Levy

108 citations0/0 files storedHuman Resource Management

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Employer Branding and e-HRM Higher Education and Employability AI and HR Technologies

Abstract

Abstract The current article reports the findings from two qualitative analyses of organizational Web sites drawn from two years of Fortune's list of “Best Companies to Work For.” The results of these analyses provide a snapshot of online employment recruitment practices at two periods in time and supplied data for a classification procedure used to develop an evaluative methodology for assessing the impact of Web sites on job‐seeker perceptions. The subsequent analysis provides insight about how the form, content, and function of employment Web sites affect job‐seeker employment‐pursuit decisions. Trends identified in this research also provide guidance for future research and practice in the area of employment Web‐site strategy and design. © 2004 Wiley Periodicals, Inc.

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References

1996PERSON‐ORGANIZATION FIT: AN INTEGRATIVE REVIEW OF ITS CONCEPTUALIZATIONS, MEASUREMENT, AND IMPLICATIONS 1987THE PEOPLE MAKE THE PLACE 1997CORPORATE SOCIAL PERFORMANCE AND ORGANIZATIONAL ATTRACTIVENESS TO PROSPECTIVE EMPLOYEES.1996Person–Organization Fit, Job Choice Decisions, and Organizational Entry 1979Reclaiming Qualitative Methods for Organizational Research: A Preface 1993The Perceived Fairness of Selection Systems: An Organizational Justice Perspective 2001The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites 1987The Power of Feelings in Understanding Advertising Effects

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