SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The battle of brands in the Swedish market for consumer packaged food: A cross-category examination of brand preference and liking
16 references·5 citing·40 second hop
The battle of brands in the Swedish market for consumer packaged food: A cross-category examination of brand preference and liking (2008)The battle of brands in the Swedish marke…Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding (2006)Brands Matter: An Empirical D…The new strategic brand management: creating and sustaining brand equity long term (2005)The new strategic brand manag…Developing and validating measures of facets of customer-based brand equity (2003)Developing and validating mea…Brand Synthesis: The Multidimensionality of Brand Knowledge (2003)Brand Synthesis: The Multidim…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…Consumers' Trust in a Brand and the Link to Brand Loyalty (1999)Consumers' Trust in a Brand a…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence (1997)Assessing the Predictive Vali…Measuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Measuring customer‐based brand equity (1995)Measuring customer‐based bran…The Financial Information Content of Perceived Quality (1994)The Financial Information Con…The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions (1994)The Effect of Brand Portfolio…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact? (1993)Diluting Brand Beliefs: When …Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity (1991)Managing Brand EquityPrivate‐label consumer studies: A review and future research agenda (2021)Private‐label consumer studie…Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale (2021)Omnichannel retailer brand ex…Environmental concern: an issue for poor or rich (2018)Environmental concern: an iss…The Customers Satisfaction on Retailers’ Brand Products: A Study on Selected Areas in Klang Valley (2016)The Customers Satisfaction on…Global Brands in the Context of China: Insights into Chinese Consumer Decision Making (2012)Global Brands in the Context …Marketing Research (1970)Brand trust in the context of consumer loyalty (2001)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Management ownership and market valuation (1988)Does the Market Value Environmental Performance? (2001)The resource-based view and marketing: The role of market-based assets in gaining competitive advantage (2001)The effect of social media communication on consumer perceptions of brands (2014)Firm Resources and Sustained Competitive Advantage (1991)The fifth discipline, the art and practice of the learning organization (1991)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)A Framework for Conceptual Contributions in Marketing (2011)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Alternative Ways of Assessing Model Fit (1992)Do Family Firms Have Better Reputations Than Non‐Family Firms? An Integration of Socioemotional Wealth and Social Identity Theories (2013)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Dimensions of Consumer Expertise (1987)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)The Evolution of Loyalty Intentions (2006)Consumer Responses to Corporate Social Responsibility (CSR) Initiatives: Examining the Role of Brand-Cause Fit in Cause-Related Marketing (2007)Holistic Package Design and Consumer Brand Impressions (2008)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Communication and Control Processes in the Delivery of Service Quality (1988)Are brands forever? How brand knowledge and relationships affect current and future purchases (2006)The evolving brand logic: a service-dominant logic perspective (2009)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)
this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1991Managing Brand Equity3,818 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 2005The new strategic brand management: creating and sustaining brand equity long term1,609 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 1995Measuring customer‐based brand equity1,388 cited
  • 2003Developing and validating measures of facets of customer-based brand equity1,320 cited
  • 1997Assessing the Predictive Validity of Two Methods of Measuring Self-Image Congruence1,097 cited
  • 1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited
  • 1994The Financial Information Content of Perceived Quality789 cited
  • 1999Consumers' Trust in a Brand and the Link to Brand Loyalty679 cited
  • 2006Brands Matter: An Empirical Demonstration of the Creation of Shareholder Value Through Branding

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

520 cited
  • 1994The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions474 cited
  • Cited by

    • 2021Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale30 cited
    • 2021Private‐label consumer studies: A review and future research agenda28 cited
    • 2018Environmental concern: an issue for poor or rich23 cited
    • 2012Global Brands in the Context of China: Insights into Chinese Consumer Decision Making13 cited
    • 2016The Customers Satisfaction on Retailers’ Brand Products: A Study on Selected Areas in Klang Valley11 cited