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A modest proposal: A response to the marketing challenges presented by the crisis confronting humanity in respect to the requirement to feed nine billion by 2050
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A modest proposal: A response to the marketing challenges presented by the crisis confronting humanity in respect to the requirement to feed nine billion by 2050 (2013)A modest proposal: A response to the mark…The Culture of Contentment (2017)The Culture of ContentmentRequiem for a species: why we resist the truth about climate change (2010)Requiem for a species: why we…Marketing Systems—A Core Macromarketing Concept (2007)Marketing Systems—A Core Macr…Managing the co-creation of value (2007)Managing the co-creation of v…Not by Genes Alone (2004)Not by Genes AloneEvolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…How Many People Can the Earth Support? (1998)How Many People Can the Earth…Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm (1997)Sustainable Consumption and t…H ow M any P eople C an the E arth S upport ? (1995)H ow M any P eople C an the E…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…The Adapted mind : evolutionary psychology and the generation of culture (1992)The Adapted mind : evolutiona…Cognitive Adaptations for Social Exchange (1992)Cognitive Adaptations for Soc…A Generic Concept of Marketing (1972)A Generic Concept of MarketingBroadening the Concept of Marketing (1969)Broadening the Concept of Mar…Human Capital. A Theoretical and Empirical Analysis, with Special Reference to Education (1965)Human Capital. A Theoretical …The genetical evolution of social behaviour. I (1964)The Evolution of Cooperation (1981)Relevance: Communication and Cognition (1986)What (and Why) is Positive Psychology? (2005)The Social Brain: Neural Basis of Social Knowledge (2008)A Behavioral Approach to the Rational Choice Theory of Collective Action Presidential Address, American political Science Association, 1997 (2010)The reflective practitioner: How professionals think in action (1984)The Reflective Practitioner: How Professionals Think in Action (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Service-dominant logic: continuing the evolution (2007)Customer Engagement (2011)Institutions and axioms: an extension and update of service-dominant logic (2015)The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The value concept and relationship marketing (1996)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)The New Public Governance? 1 (2006)American Economic Review (2019)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Understanding Customer Experience Throughout the Customer Journey (2016)An Inquiry into the Nature and Causes of the Wealth of Nations (1776)Managing Customer Relationships for Profit: The Dynamics of Relationship Quality (1994)Customer engagement, buyer‐seller relationships, and social media (2012)What Good Are Positive Emotions? (1998)The role of positive emotions in positive psychology: The broaden-and-build theory of positive emotions. (2001)The weirdest people in the world? (2010)The External Control of Organizations. (1978)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Environmental change and out-migration: evidence from Nepal (2010)The coming of environmental authoritarianism (2010)Human and nature dynamics (HANDY): Modeling inequality and use of resources in the collapse or sustainability of societies (2014)Residents' perceptions on tourism impacts (1992)Consumer Value: A Framework for Analysis and Research (1999)Property Rights and the Nature of the Firm (1990)The Causal Effect of Education on Earnings (1999)Varieties of Capitalism (2001)
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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1992The Adapted mind : evolutionary psychology and the generation of culture5,218 cited
  • 1965Human Capital. A Theoretical and Empirical Analysis, with Special Reference to Education5,146 cited
  • 2007Managing the co-creation of value3,467 cited
  • 1992Cognitive Adaptations for Social Exchange2,509 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 1972A Generic Concept of Marketing1,427 cited
  • 1994From Marketing Mix to Relationship Marketing1,410 cited
  • 1998How Many People Can the Earth Support?695 cited
  • 1997Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm536 cited
  • 2004Not by Genes Alone450 cited
  • 2017The Culture of Contentment413 cited
  • 2007Marketing Systems—A Core Macromarketing Concept411 cited
  • 2010Requiem for a species: why we resist the truth about climate change330 cited
  • 1995H ow M any P eople C an the E arth S upport ?

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