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Consumer's means-end chains for “think” and “feel” products

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References

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1982How Advertising Works: A Planning Model552 cited

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2022Remembering the FCB Grid: Thinking, Feeling, and Involvement in the Age of Social Media31 cited
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2021Understanding the antecedents of omni-channel shopping by customers with reference to fashion category: the Indian millennials’ perspective23 cited
1996Should Advertising Appeals Match the Basis of Consumers' Attitudes?21 cited
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