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How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry

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References

2004Packaging and purchase decisions563 cited
2000The verbal and visual components of package design395 cited
1995Business Research Projects354 cited
2000The kids market: myths and realities260 cited
1977How Children Learn to Buy: The Development of Consumer Information-Processing Skills248 cited
1998Children as Consumers: A Psychological Analysis of the Young People's Market205 cited
2003Children’s visual memory of packaging185 cited

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2020Behavior towards shopping at retailers practicing sustainable grocery packaging: The influences of intra-personal and retailer-based contextual factors59 cited
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2015The effect of packaging and brand on children’s and parents’ purchasing decisions and the moderating role of pester power30 cited
2018Determining how packaging and labeling of Requeijão cheese affects the purchase behavior of consumers of different age groups27 cited
2019How packaging colours and claims influence children’s vegetable attitude and intake – An exploratory cross-cultural comparison between Indonesia and Denmark26 cited
2014The impact of visual and child-oriented packaging elements versus information on children’s purchase influence across various age groups23 cited

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2021

Quantifying Child-Appeal: The Development and Mixed-Methods Validation of a Methodology for Evaluating Child-Appealing Marketing on Product Packaging

22 cited

2011Feeding children's desires? Child and parental perceptions of food promotion to the “under 8s”20 cited

2014The impact of packaging colour on children’s brand name memorization (7-12 years old)20 cited

2015“What brand do you eat?” The influence of food brands within children’s peer groups18 cited

2022Consumable Reading and Children's Literature16 cited

2014The Influence of Children on the Parents Buying Behavior: Food Purchase in the Czech Republic15 cited

2012Its Called Fruit Juice So Its Good For Me Right?: An Exploratory Study Of Childrens Fruit Content Inferences Made From Food Brand Names And Packaging15 cited

2012Percepção dos consumidores: atributos considerados importantes nas embalagens14 cited

2019Colour of food as a vector for children’s well-being14 cited

2021An experimental study of the effect of packaging colour on children's evaluation of packaging and attitude towards the brand14 cited