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Franchisee perceived relationship value

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References

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1978

The Theory of the Firm and the Structure of the Franchise Contract

1,005 cited

Cited by

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2018A sustainable franchisor-franchisee relationship model: Toward the franchise win-win theory56 cited
2016Does relationship communication matter in B2C service relationships?55 cited
2017The determinants of franchise brand loyalty in B2B markets: An emerging market perspective55 cited
2014Franchisees’ perceptions of relationship development in franchise partnerships49 cited
2011Trust and commitment within franchise systems: an Australian and New Zealand perspective47 cited
2013Examining the Role of Franchisee Normative Expectations in Relationship Evaluation44 cited
2011What went wrong? Franchisors and franchisees disclose the causes of conflict in franchising40 cited
2012A multistage behavioural and temporal analysis of CPV in RM31 cited
2020A model of entrepreneurship education in franchising – application of outside-in marketing with a behavioural focus10 cited