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Has brand loyalty declined? A longitudinal analysis of repeat purchase behavior in the UK and the USA

16 references·16 citing·33 second hopsampled

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References

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1978Brand Loyalty: Measurement and Management1,629 cited
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1973Brand Loyalty Vs. Repeat Purchasing Behavior1,369 cited
1978Brand Loyalty: Measurement and Management974 cited
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1990Double Jeopardy Revisited609 cited
2008Database Paper—The IRI Marketing Data Set448 cited
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1991Repeat-Buying: Facts, Theory and Applications.418 cited
1997Decline and variability in brand loyalty341 cited
1993Excess Behavioral Loyalty for High-Share Brands: Deviations from the Dirichlet Model for Repeat Purchasing272 cited
1995

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Patterns of Buyer Behavior: Regularities, Models, and Extensions

271 cited

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