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The influence of national versus generic branding on taste perceptions · Study

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ArticleThe influence of national versus generic branding on taste perceptions

Joseph A. Bellizzi1982

Article1982

The influence of national versus generic branding on taste perceptions

Joseph A. Bellizzi · Warren S. Martin

27 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Sensory Analysis and Statistical Methods

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References

1964Influence of Beer Brand Identification on Taste Perception 19791979 educators' conference proceedings 1976The Influence of Price Differences and Brand Familiarity on Brand Preferences 1977The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality 1967Determinants of Private Brand Attitude 1964A Note on the Relationship of Price and Imputed Quality 1972Can Private Brand Buyers Be Identified?1967Correlates of Buying Behavior for Grocery Products

Cited by

2013Consumer Evaluation of Brand Extension for Global and Local Brands: The Moderating Role of Product Similarity 1992Brand Extensions and Advertising Efficiency: What Can and Cannot Be Expected 2013Role of brand globalness in consumer evaluation of new product branding strategy 1991Quality Uncertainty, Brand Reliance, and Dissipative Advertising 2017Consumer evaluations of store brands: Effects of product-perceived risks

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1984The Market for Generic Brand Grocery Products: A Review and Extensionarticle · 4 shared references 2005The importance of brand cues in intangible service industries: an application to investment servicesarticle · 3 shared references 2006Profiling consumers of own brands and national brands using human personalityarticle · 3 shared references 2015Impact of “High Quality, Low Price” Appeal on Consumer Evaluationsarticle · 3 shared references 2001Product Packaging and Brandingchapter · 3 shared references 1993Store-choice behavior for pre-owned merchandisearticle · 3 shared references

Details

Year1982

Typearticle

Published1982-09-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations27

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/0148-2963(82)90041-8

openalex_workW1986360235

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