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Product Packaging and Branding · Study

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ChapterProduct Packaging and Branding

Rosires Deliza2001

Chapter2001

Product Packaging and Branding

Rosires Deliza · H.J.H. MacFie

51 citations·0/0 files stored·Springer eBooks

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Consumer Packaging Perceptions and Trends Consumer Attitudes and Food Labeling Sensory Analysis and Statistical Methods

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References

2025Advances in Consumer Research 1997The Psychology of Attitudes 1982The need for cognition.1971Conjoint Measurement for Quantifying Judgmental Data 1986Consumer Learning: Advertising and the Ambiguity of Product Experience 1974Brand Choice Behavior as a Function of Information Load 1996What Determines Trust in Information About Food‐Related Risks? Underlying Psychological Constructs 1964Influence of Beer Brand Identification on Taste Perception

Cited by

2012Exploring implicit and explicit crossmodal colour–flavour correspondences in product packaging 2019Visual merchandising of pastries in foodscapes: The influence of plate colours on consumers’ flavour expectations and perceptions 2019Establishing boundary conditions for multiple design elements congruent with taste expectations 2018Packaging Colour and Its Multiple Roles 2014Conceptualising the management of packaging within new product development 2022

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2003USE OF COMPUTER‐GENERATED IMAGES AND CONJOINT ANALYSIS TO INVESTIGATE SENSORY EXPECTATIONSarticle · 4 shared references 1989The strategic implications of clarifying how marketers interpret “brands”article · 4 shared references 2008Beyond Good Food: What Other Attributes Influence Consumer Preference and Selection of Fine Dining Restaurants?article · 4 shared references 1992Mood as a Determinant of Postconsumption Product Evaluations: Mood Effects and Their Dependency on the Affective Intensity of the Consumption Experiencearticle · 4 shared references 2006Factors influencing readers’ interest in new book releases: An experimental studyarticle · 4 shared references 1989The Varying Nature of Brands as Assetsarticle · 4 shared references

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Year2001

Typechapter

Published2001-01-01

VenueSpringer eBooks

Languageen

Citations51

Files0 public / 0

ShelfConsumer Packaging Perceptions and Trends

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doi10.1007/978-3-662-04601-2_5

openalex_workW2224599337

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Color is to flavor as shape is to texture: A choice‐based conjoint study of visual cues on chocolate packaging

2015Is plain food packaging plain wrong? Plain packaging increases unhealthy snack intake among males

2019Symbolic Meaning in Beverage Packaging and Consumer Response