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Product Packaging and Branding

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References

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2005Consumer-oriented new product development: principles and practice

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94 cited

1974THE EFFECTS OF PRICE, PACKAGE DESIGN, AND BRAND FAMILIARITY ON PERCEIVED QUALITY.92 cited

Cited by

2012Exploring implicit and explicit crossmodal colour–flavour correspondences in product packaging84 cited
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2019Establishing boundary conditions for multiple design elements congruent with taste expectations27 cited
2018Packaging Colour and Its Multiple Roles25 cited
2014Conceptualising the management of packaging within new product development22 cited
2022Color is to flavor as shape is to texture: A choice‐based conjoint study of visual cues on chocolate packaging19 cited
2015Is plain food packaging plain wrong? Plain packaging increases unhealthy snack intake among males18 cited
2019Symbolic Meaning in Beverage Packaging and Consumer Response17 cited
2024An analysis of perfume packaging designs on consumer’s cognitive and emotional behavior using eye gaze tracking13 cited
2015Under Cover and Close at Hand: Embodied Metaphor in Packaging Design13 cited