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The influence of national versus generic branding on taste perceptions

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References

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1977The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality176 cited
1967Determinants of Private Brand Attitude139 cited
1964A Note on the Relationship of Price and Imputed Quality131 cited
1972Can Private Brand Buyers Be Identified?112 cited
1967Correlates of Buying Behavior for Grocery Products90 cited
1977The Effects of Price, Store Image, and Product and Respondent Characteristics on Perceptions of Quality89 cited
1965Effect of brand preference upon consumers perceived taste of turkey meat.83 cited
1974Market Segmentation65 cited
1969Are Some Consumers More Prone to Purchase Private Brands?60 cited
1979Generic Supermarket Items: A Product and Consumer Analysis35 cited

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2013Consumer Evaluation of Brand Extension for Global and Local Brands: The Moderating Role of Product Similarity23 cited
1992Brand Extensions and Advertising Efficiency: What Can and Cannot Be Expected

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2013Role of brand globalness in consumer evaluation of new product branding strategy16 cited

1991Quality Uncertainty, Brand Reliance, and Dissipative Advertising15 cited

2017Consumer evaluations of store brands: Effects of product-perceived risks10 cited