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Optimal Advertising Expenditure
1 references·16 citing·49 second hop
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References

  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited

Cited by

  • 2004Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach184 cited
  • 1988Optimal Advertising Policies for Diffusion Models of New Product Innovation in Monopolistic Situations144 cited
  • 1977An Empirical Analysis of the Optimal Advertising Policy93 cited
  • 1993Predicting Advertising Pulsing Policies in an Oligopoly: A Model and Empirical Test87 cited
  • 2004Modeling Marketing Dynamics by Time Series Econometrics84 cited
  • 2009Near-Optimal Dynamic Lead-Time Quotation and Scheduling Under Convex-Concave Customer Delay Costs83 cited
  • 1989The Competitive Implications of Relevant-Set/Response Analysis75 cited
  • 1992Pulsing Policies for Aggregate Advertising Models71 cited
  • 1989Optimal Advertising Strategies70 cited
  • 2006Goodwill and dynamic advertising strategies68 cited
  • 2001On Continuous-Time Optimal Advertising Under S-Shaped Response64 cited
  • 1996Determining the optimal return on investment for an advertising campaign60 cited
  • 1998Advertising Frequency Decisions in a Discrete Markov Process under a Budget Constraint58 cited
  • 2012

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Optimal Advertising and Pricing Strategies for Luxury Fashion Brands With Social Influences
54 cited
  • 1991Pulsing in a Discrete Model of Advertising Competition48 cited
  • 2015Optimal Budget Allocation Across Search Advertising Markets48 cited