Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability

14 references·16 citing·39 second hop

FromToDepth

this work references cited by second hop

References

1987Co-Integration and Error Correction: Representation, Estimation, and Testing31,983 cited
1988Statistical analysis of cointegration vectors17,038 cited
1990MAXIMUM LIKELIHOOD ESTIMATION AND INFERENCE ON COINTEGRATION — WITH APPLICATIONS TO THE DEMAND FOR MONEY14,047 cited
1995Estimating long-run relationships from dynamic heterogeneous panels5,474 cited
1991Managing Brand Equity3,818 cited
1988First-mover advantages3,656 cited
1987Forecasting and testing in co-integrated systems1,896 cited
1995Using Cointegration Analysis in Econometric Modelling873 cited
1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
1991Are institutional investors myopic? A time‐series study of four technology‐driven industries507 cited
1995The Persistence of Marketing Effects on Sales456 cited
1995How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments452 cited
1998Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction426 cited
1995Inertia and Transformation365 cited

Cited by

2012Social Media and Firm Equity Value

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

631 cited

2011Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance623 cited

2003Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals600 cited

2015Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance553 cited

2000Building Models for Marketing Decisions509 cited

2007The Impact of a Product-Harm Crisis on Marketing Effectiveness407 cited

2021Happiness Begets Money: Emotion and Engagement in Live Streaming400 cited

2017Improving Consumer Mindset Metrics and Shareholder Value through Social Media: The Different Roles of Owned and Earned Media370 cited

2004Who Benefits from Store Brand Entry?369 cited

2012Generating global brand equity through corporate social responsibility to key stakeholders324 cited

2008Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices321 cited

2015Building With Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment312 cited

2010The Long-Term Effect of Marketing Strategy on Brand Sales310 cited

2018Revisión de la productividad científica sobre gestión de la experiencia del cliente303 cited

2004Do Promotions Benefit Manufacturers, Retailers, or Both?302 cited

2008Moving from Free to Fee: How Online Firms Market to Change Their Business Model Successfully282 cited