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The market orientation-marketing performance relationship: the empirical link in international joint ventures
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The market orientation-marketing performance relationship: the empirical link in international joint ventures (2010)The market orientation-marketing performa…IMPROVING LABOR PRODUCTIVITY: HUMAN RESOURCE MANAGEMENT POLICIES DO MATTER (1996)IMPROVING LABOR PRODUCTIVITY:…The Comparative Advantage Theory of Competition (1995)The Comparative Advantage The…Market Orientation and Company Performance: Empirical Evidence From UK Companies (1995)Market Orientation and Compan…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Business strategy, technology policy and firm performance (1993)Business strategy, technology…The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orient…Survey Errors and Survey Costs. (1990)Survey Errors and Survey Cost…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Organizational Culture and Marketing: Defining the Research Agenda (1989)Organizational Culture and Ma…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Communication and Control Processes in the Delivery of Service Quality (1988)Communication and Control Pro…The Marketing Concept: What It Is and What It Is Not (1986)The Marketing Concept: What I…Forecasting and Planning: An Evaluation (1981)Forecasting and Planning: An …Strategy, Distinctive Competence, and Organizational Performance (1980)Strategy, Distinctive Compete…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias i…The Effect of Market Orientation and Product Innovation to Increase Marketing Performance Moderated by Creativity (2022)The Effect of Market Orientat…Coefficient Alpha and the Internal Structure of Tests (1951)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Organizational Strategy, Structure, and Process (1978)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Is the Resource-Based "View" a Useful Perspective for Strategic Management Research? (2001)Evolving to a New Dominant Logic for Marketing (2003)Firm resources and sustained competitive advantage (2004)The Effect of a Market Orientation on Business Profitability (1990)Organizational culture and leadership (1993)The Discovery of Grounded Theory (2017)A Theory of the Allocation of Time (1965)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Advances in Consumer Research (2025)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)The Interpretation of Cultures (1974)Culture's Consequences: International Differences in Work-Related Values (1981)Market Orientation and the Learning Organization (1995)Customer value: The next source for competitive advantage (1997)The structure of psychological well-being revisited. (1995)The analysis of household surveys (1997)Survey response rate levels and trends in organizational research (2008)An assessment of survey research in POM: from constructs to theory (1998)Comparing Response Rates from Web and Mail Surveys: A Meta-Analysis (2008)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)
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References

  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence19,034 cited
  • 1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
  • 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications9,157 cited
  • 1993Market Orientation: Antecedents and Consequences8,825 cited
  • 1990The Effect of a Market Orientation on Business Profitability7,973 cited
  • 1994The Capabilities of Market-Driven Organizations6,576 cited
  • 1995The Comparative Advantage Theory of Competition2,728 cited
  • 1988Communication and Control Processes in the Delivery of Service Quality2,051 cited
  • 1989Organizational Culture and Marketing: Defining the Research Agenda1,802 cited
  • 1990Survey Errors and Survey Costs.1,441 cited
  • 1980Strategy, Distinctive Competence, and Organizational Performance1,347 cited
  • 1996IMPROVING LABOR PRODUCTIVITY: HUMAN RESOURCE MANAGEMENT POLICIES DO MATTER880 cited
  • 1993Business strategy, technology policy and firm performance810 cited
  • 1995Market Orientation and Company Performance: Empirical Evidence From UK Companies758 cited
  • 1981Forecasting and Planning: An Evaluation

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612 cited
  • 1986The Marketing Concept: What It Is and What It Is Not589 cited
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    • 2022The Effect of Market Orientation and Product Innovation to Increase Marketing Performance Moderated by Creativity6 cited