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Are You Efficient, Trendy or Skillfull? An Exploratory Segmentation of Mobile Service Users

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References

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2008Reconsidering the actual and future use of mobile services47 cited
2009Mobile Data Service usage and preference: an investigation of Australian consumers

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19 cited

Cited by

2011Segmentation Matters13 cited
2016The smartphoners: consumer segmentation by smartphone usage8 cited