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Conducting Cross-National Research in Relational Marketing: A Discussion of Methodological Challenges
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Conducting Cross-National Research in Relational Marketing: A Discussion of Methodological Challenges (1999)Conducting Cross-National Research in Rel…Journal of Business Venturing (2011)Journal of Business VenturingManagement International Review (2004)Management International Revi…Towards a paradigm shift in marketing? An examination of current marketing practices (1997)Towards a paradigm shift in m…Relationship marketing: Bringing quality, customer service and marketing together (1995)Relationship marketing: Bring…Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Relationship Marketing in Con…Relationship Marketing and Distribution Channels: Exploring Fundamental Issues (1995)Relationship Marketing and Di…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…Marketing Theory: Evolution and Evaluation (1990)Marketing Theory: Evolution a…Qualitative Data Analysis: A Sourcebook of New Methods (1986)Qualitative Data Analysis: A …Research in Organizational Behavior (1984)Research in Organizational Be…International Marketing Research (1984)International Marketing Resea…Case Study Research: Design and Methods (1984)Case Study Research: Design a…Methodological and Theoretical Issues and Advancements in Cross-Cultural Research (1983)Methodological and Theoretica…A Typology of Management Studies Involving Culture (1983)A Typology of Management Stud…International Marketing and Purchasing of Industrial Goods: An Interaction Approach (1982)International Marketing and P…Nominal Versus Interacting Group Processes for Committee Decision-Making Effectiveness (1971)Nominal Versus Interacting Gr…The Commitment-Trust Theory of Relationship Marketing (1994)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Consumer Switching Costs: A Typology, Antecedents, and Consequences (2003)A Theory of Cognitive Dissonance (2017)Diffusion of Innovations 1 (2019)The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The value concept and relationship marketing (1996)The New Public Governance? 1 (2006)American Economic Review (2019)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Economic Action and Social Structure: The Problem of Embeddedness (1985)Social Capital in the Creation of Human Capital (1988)Boys will be Boys: Gender, Overconfidence, and Common Stock Investment (2001)The resource-based view of the firm: Ten years after 1991 (2001)The Future of Resource-Based Theory (2011)Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)Learning and protection of proprietary assets in strategic alliances: building relational capital (2000)The determinants of Chinese outward foreign direct investment (2007)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Climate strength: a new direction for climate research. (2002)Stakeholder Theory: The State of the Art (2010)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)The Mechanism of Internationalisation (1990)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)Diagnosing Measurement Equivalence in Cross-National Research (1995)A Cross-National Comparative Study of New Product Development Processes: Japan and the United States (1997)The effect of social media communication on consumer perceptions of brands (2014)Capturing the Complexity in Advanced Technology Use: Adaptive Structuration Theory (1994)Qualitative Data Analysis for Health Services Research: Developing Taxonomy, Themes, and Theory (2007)Toward a Definition of Mixed Methods Research (2007)Social Identity Theory and the Organization (1989)Job Satisfaction and Organizational Commitment as Predictors of Organizational Citizenship and In-Role Behaviors (1991)Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)
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References

  • 1984Case Study Research: Design and Methods81,948 cited
  • 1984Research in Organizational Behavior10,806 cited
  • 1986Qualitative Data Analysis: A Sourcebook of New Methods10,315 cited
  • 2004Management International Review2,650 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 1982International Marketing and Purchasing of Industrial Goods: An Interaction Approach1,943 cited
  • 1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
  • 1984International Marketing Research980 cited
  • 2011Journal of Business Venturing895 cited
  • 1995Relationship marketing: Bringing quality, customer service and marketing together827 cited
  • 1983Methodological and Theoretical Issues and Advancements in Cross-Cultural Research619 cited
  • 1983A Typology of Management Studies Involving Culture532 cited
  • 1990Marketing Theory: Evolution and Evaluation529 cited
  • 1971Nominal Versus Interacting Group Processes for Committee Decision-Making Effectiveness502 cited
  • 1997Towards a paradigm shift in marketing? An examination of current marketing practices348 cited

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  • 1995Relationship Marketing and Distribution Channels: Exploring Fundamental Issues318 cited
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