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Effects of prior brand usage and promotion on consumer promotional response · Study

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ArticleEffects of prior brand usage and promotion on consumer promotional response

Eileen Bridges2006

Article2006

Effects of prior brand usage and promotion on consumer promotional response

Eileen Bridges · Richard A. Briesch · Chi Kin Yim

57 citations·0/0 files stored·Journal of Retailing

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Retail Behavior Studies

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References

2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change 1983A Logit Model of Brand Choice Calibrated on Scanner Data 1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure 1980Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis 1991Handbook of consumer behavior 1988Communication and Persuasion: Central and Peripheral Routes to Attitude Change 1984Product Familiarity and Learning New Information 1971Integration theory and attitude change.

Cited by

2008Scientific method and retailing research: A retrospective 2008Consumer and Retailer Promotions: Who is Better Off?2006The ‘nag factor’ and children’s product categories 2018Appreciating Anonymity: An Exploration of Embarrassing Products and the Power of Blending In 2018Testing the influence of message framing, donation magnitude, and product category in a cause-related marketing context

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2008Sales Promotion Modelschapter · 15 shared references 2006The ‘nag factor’ and children’s product categoriesarticle · 14 shared references 2012Brand-Pack Size Cannibalization Arising from Temporary Price Promotionsarticle · 12 shared references 2018Dynamic effects of price promotions: field evidence, consumer search, and supply-side implicationsarticle · 12 shared references 2017Sales Promotion Modelschapter · 11 shared references 2007Decomposition of the Sales Impact of Promotion-Induced Stockpilingarticle · 10 shared references

Details

Year2006

Typearticle

Published2006-01-01

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations57

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretai.2006.08.003

openalex_workW1987508328

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2014

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